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Cough and Cold Preparations Market in Greece to 2014 (OTC Healthcare) Product Image

Cough and Cold Preparations Market in Greece to 2014 (OTC Healthcare)

  • ID: 1583738
  • February 2011
  • Region: Greece
  • 28 pages
  • Datamonitor

Introduction

This databook provides key data and information on the Cough and Cold Preparations Market in Greece (OTC Healthcare). This report is a comprehensive resource for market, category and segment level data including value, volume, distribution share and company & brand share. This report also provides expenditure and consumption data for the historic and forecast periods.

Scope

-Market,category and segment level information on value, volume, and expenditure & consumption, with historic (2003-2008) and forecast (2009-2013) data
-Category level company and brand share as well as distribution share information for 2007 and 2008

Highlights

The cough and cold preparations category was valued at €90.3m ($132.2m) in 2009, representing a CAGR of 12.9% since 2004.

By the end of 2014, the cough and cold preparations category will be worth €146.5m ($214.6m), with an expected CAGR of 10.2% between 2009 and 2014.

The cough and cold preparations market was led by mixtures (representing 54.4% of the total value) followed by lozenges and tablets, with a 22.1% and 18.4% market share, respectively. Topical remedies and inhalers constitute the remaining segments with a 4.1% and 1% market share, respectively.

Apivita S.A. is the market leader with a 33.3% share of the market.

Reasons to Purchase

-Develop business strategies by understanding the quantitative trends within the Cough and Cold Preparations Market in Greece (OTC Healthcare)

-Design effective marketing and sales strategies by identifying key market categories and segments

-Identify key players within the market to plan lucrative M&A, partnerships and agreements

Note: Product cover images may vary from those shown



Chapter 1 Executive Summary
Summary category level: cough and cold preparations

Chapter 2 Definition

Chapter 3 Category Analysis: Cough and Cold Preparations
Value analysis (Euro), 2004-09
Value analysis (Euro), 2009-14
Value analysis (US dollars), 2004-09
Value analysis (US dollars), 2009-14
Company and brand share analysis
Distribution analysis

Chapter 4 Macroeconomic Profile
Macroeconomic Indicators

Chapter 5 Research Methodology
Methodology overview
Secondary research
Market modeling
Creating an initial data model
Revising the initial data model
Creating a final estimate
Creating demographic value splits
Primary research
Data finalization
Ongoing research

LIST OF FIGURES
Figure 1: Cough and cold preparations, Greece, value by segment (€m), 2004-14
Figure 2: Cough and cold preparations, Greece, category growth comparison, by value, 2004-14
Figure 3: Cough and cold preparations, Greece, company share by value (%), 2008-09
Figure 4: Cough and cold preparations, Greece, distribution channels by value (%), 2008-09
Figure 5: Annual data review process

LIST OF TABLES
Table 1: Cough and cold preparations category definitions
Table 2: Cough and cold preparations distribution channels
Table 3: Cough and cold preparations, Greece, value by segment (€m), 2004-09
Table 4: Cough and cold preparations, Greece, value forecast by segment (€m), 2009-14
Table 5: Cough and cold preparations, Greece, value by segment ($m), 2004-09
Table 6: Cough and cold preparations, Greece, value forecast by segment ($m), 2009-14
Table 7: Cough and cold preparations, Greece, brand share by value (%), 2008-09
Table 8: Cough and cold preparations, Greece, value by brand (€m), 2008-09
Table 9: Cough and cold preparations, Greece, company share by value (%), 2008-09
Table 10: Cough and cold preparations, Greece, value by company (€m), 2008-09
Table 11: Cough and cold preparations, Greece, distribution channels by value (%), 2008-09
Table 12: Cough and cold preparations, Greece, value by distribution channel (€m), 2008-09
Table 13: Greece population, by age group, 2004-09 (millions)
Table 14: Greece population forecast, by age group, 2009-14 (millions)
Table 15: Greece population, by gender, 2004-09 (millions)
Table 16: Greece population forecast, by gender, 2009-14 (millions)
Table 17: Greece nominal GDP, 2004-09 (€bn, nominal prices)
Table 18: Greece nominal GDP forecast, 2009-14 (€bn, nominal prices)
Table 19: Greece real GDP, 2004-09 (€bn, 2000 prices)
Table 20: Greece real GDP forecast, 2009-14 (€bn, 2000 prices)
Table 21: Greece real GDP, 2004-09 ($bn, 2000 prices)
Table 22: Greece real GDP forecast, 2009-14 ($bn, 2000 prices)
Table 23: Greece consumer price index, 2004-09 (2000=100)
Table 24: Greece consumer price index, 2009-14 (2000=100)

Note: Product cover images may vary from those shown
Note: Product cover images may vary from those shown

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