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Cough and Cold Preparations Market in Nigeria to 2014 (OTC Healthcare) Product Image

Cough and Cold Preparations Market in Nigeria to 2014 (OTC Healthcare)

  • ID: 1583747
  • February 2011
  • Region: Nigeria
  • 29 pages
  • Datamonitor

Introduction

This databook provides key data and information on the Cough and Cold Preparations Market in Nigeria (OTC Healthcare). This report is a comprehensive resource for market, category and segment level data including value, volume, distribution share and company & brand share. This report also provides expenditure and consumption data for the historic and forecast periods.

Scope

-Market,category and segment level information on value, volume, and expenditure & consumption, with historic (2003-2008) and forecast (2009-2013) data
-Category level company and brand share as well as distribution share information for 2007 and 2008

Highlights

The cough and cold preparations category was valued at NGN1,516.3m ($13m) in 2009, representing a CAGR of 1.8% since 2004.

By the end of 2014, the cough and cold preparations category will be worth NGN1,634.4m ($14m), with an expected CAGR of 1.5% between 2009 and 2014.

The cough and cold preparations market was led by mixtures (representing 53.7% of the total value) followed by inhalers and topical remedies, with a 30.2% and 11.8% market share, respectively. Tablets and lozenges constitute the remaining segments with a 4.1% and 0.2% market share, respectively.

GlaxoSmithKline Plc is the market leader with a 28.9% share of the market.

Reasons to Purchase

-Develop business strategies by understanding the quantitative trends within the Cough and Cold Preparations Market in Nigeria (OTC Healthcare)

-Design effective marketing and sales strategies by identifying key market categories and segments

-Identify key players within the market to plan lucrative M&A, partnerships and agreements



Chapter 1 Executive Summary
Summary category level: cough and cold preparations

Chapter 2 Definition

Chapter 3 Category Analysis: Cough and Cold Preparations
Value analysis (Nigerian Naira), 2004-09
Value analysis (Nigerian Naira), 2009-14
Value analysis (US dollars), 2004-09
Value analysis (US dollars), 2009-14
Company and brand share analysis
Distribution analysis

Chapter 4 Macroeconomic Profile
Macroeconomic Indicators

Chapter 5 Research Methodology
Methodology overview
Secondary research
Market modeling
Creating an initial data model
Revising the initial data model
Creating a final estimate
Creating demographic value splits
Primary research
Data finalization
Ongoing research

LIST OF FIGURES
Figure 1: Cough and cold preparations, Nigeria, value by segment (NGNm), 2004-14
Figure 2: Cough and cold preparations, Nigeria, category growth comparison, by value, 2004-14
Figure 3: Cough and cold preparations, Nigeria, company share by value (%), 2008-09
Figure 4: Cough and cold preparations, Nigeria, distribution channels by value (%), 2008-09
Figure 5: Annual data review process

LIST OF TABLES
Table 1: Cough and cold preparations category definitions
Table 2: Cough and cold preparations distribution channels
Table 3: Cough and cold preparations, Nigeria, value by segment (NGNm), 2004-09
Table 4: Cough and cold preparations, Nigeria, value forecast by segment (NGNm), 2009-14
Table 5: Cough and cold preparations, Nigeria, value by segment ($m), 2004-09
Table 6: Cough and cold preparations, Nigeria, value forecast by segment ($m), 2009-14
Table 7: Cough and cold preparations, Nigeria, brand share by value (%), 2008-09
Table 8: Cough and cold preparations, Nigeria, value by brand (NGNm), 2008-09
Table 9: Cough and cold preparations, Nigeria, company share by value (%), 2008-09
Table 10: Cough and cold preparations, Nigeria, value by company (NGNm), 2008-09
Table 11: Cough and cold preparations, Nigeria, distribution channels by value (%), 2008-09
Table 12: Cough and cold preparations, Nigeria, value by distribution channel (NGNm), 2008-09
Table 13: Nigeria population, by age group, 2004-09 (millions)
Table 14: Nigeria population forecast, by age group, 2009-14 (millions)
Table 15: Nigeria population, by gender, 2004-09 (millions)
Table 16: Nigeria population forecast, by gender, 2009-14 (millions)
Table 17: Nigeria nominal GDP, 2004-09 (NGNbn, nominal prices)
Table 18: Nigeria nominal GDP forecast, 2009-14 (NGNbn, nominal prices)
Table 19: Nigeria real GDP, 2004-09 (NGNbn, 2000 prices)
Table 20: Nigeria real GDP forecast, 2009-14 (NGNbn, 2000 prices)
Table 21: Nigeria real GDP, 2004-09 ($bn, 2000 prices)
Table 22: Nigeria real GDP forecast, 2009-14 ($bn, 2000 prices)
Table 23: Nigeria consumer price index, 2004-09 (2000=100)
Table 24: Nigeria consumer price index, 2009-14 (2000=100)

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