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What Lawyers Need to Know About Capitalizing on Referral Marketing in 2011

ExecSense, March 2011, Pages: 60


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In What Lawyers Need to Know About Capitalizing on Referral Marketing in 2011, ExecSense examines the ways in which lawyers are having the most success using referral marketing to connect with new clients and grow their practices this year. Take the 60 minutes to view this webinar (on your computer, mobile phone, iPad, Kindle or printed out) and learn valuable tips and techniques for leveraging your existing contacts with individuals and companies to open doors that bring in new clients for you in 2011 and beyond.

Upon ordering, ExecSense will email you a link to download the webinar files for viewing on your computer, mobile phone, iPod, iPad, Kindle or printed out. The downloaded files will include the PowerPoint presentation, audio narration and jpeg images of the slides (for watching on your mobile media device). Take advantage of your next commute, flight, business trip, lunch, or free hour in your schedule to view this webinar.

The webinar is led by an expert in using referrals as a marketing tool for lawyers, Dr. Drew Stevens, Ph.D, President of Stevens Consulting Group Inc., and focuses on:
- Everything you need to know in 60 minutes about how to use referral marketing to connect with new clients and grow your practice this year
- Easy-to-implement techniques and best practices that other lawyers have found to be most successful for promoting their practice to new clients through referrals, including tips for setting targets, asking for referrals from clients at the right time, identifying which clients to seek referrals from, offering extra services to your clients in exchange for referrals, identifying the type of customer you want to be referred to, creating a rewards program for referring clients, how to properly thank your referring clients, and more
- The 10 questions most asked by lawyers with respect to how they can use referral marketing to grow their practice and gain new clients in 2011
- Case studies of other lawyers who are having tremendous success with referral marketing, what works best for them, and important lessons learned that you can immediately capitalize on in the year ahead

Praise for ExecSense Webinars:
'An expeditious way to obtain authoritative current information and ideas on a subject of interest.' – David Kera, Partner, Oblon Spivak
'Just in time information to improve knowledge of current topics and trends.” – Thomas M. Armstrong, Attorney, Reid and Riege
“Well organized, well articulated, and easy to follow. The ExecSense webinar I attended was the best virtual learning experience I've had in quite some time.” – Brian K. Moore, HR Communications, Humana
As with any ExecSense webinar, if you are not 100% satisfied with this webinar, you can exchange it for any other webinar. Upon ordering, ExecSense will email you the call-in number for you to listen from your office or mobile phone while viewing the PowerPoint slides (while you can view the PowerPoint online as a webinar, we will also be emailing you the PowerPoint file so you can listen offline, print out the slides, or even transfer the slide jpegs to view on your Blackberry/iPhone/iPod/iPad/Kindle).





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