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Viewing report
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Marketing Health to Blacks and Hispanics in the United States 2011
Mintel, Jan 2011, Pages: 127
Mintel explores how Hispanics and Blacks in the U.S. regard their health and what it means to lead a healthy life in these communities. Mintel’s exclusive consumer research examines who Black and Hispanics turn to for advice on health-related issues, their likelihood of using prescription medications and symptom-related OTC products, what they look for when purchasing insurance and their general attitudes toward personal health.
This report will take a close look at:
- Attitudes toward weight and diet
- Self-perception of health and body image
- Interest in learning more about health and healthcare products
- Sources used to learn more about health and healthcare products
- Likelihood of being insured across income and age demographics
- What individuals are looking for when purchasing their own insurance?
- OTC products used most often by Black and Hispanic consumers
- How level of acculturation affects health and healthcare for Hispanic consumers
- Who is interested in alternative medicines and how that market might be better targeted?
- Importance of pharmacies in the Black and Hispanic communities.
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