|
|
 |
|
Viewing report
|
|
|
|
Global Media Hotspots
Datamonitor, April 2011, Pages: 34
Synopsis
Identification of the top five geographical media markets by total revenue and growth, including single-year market values and compound annual growth rates (CAGR), country statistics, and leading players.
Introduction
Media Hotspots 2011 identifies the countries with the largest and/or fastest-growing media markets. It includes 2010 value data for these markets and the 2005-2014 value and 2010 segmentation of the global market. Key growth drivers are summarized. It also identifies the top eight global media companies present in the hotspot markets, and ranks them by global revenue and global net income.
Features and Benefits
- Obtain a top-level view of the performance of the global media industry over the 2005-2014 period, and its 2010 segmentation by media type
- Discover the hotspots: the countries that have the most rapidly-growing media markets, and those that currently have the largest media markets
- Contextualize the media market with relevant country statistics summarized for each hotspot country
- Inform decision making about market entry and investment by seeing at a glance growth drivers and risk factors for media in each hotspot country
- Identify potential competitors, partners, or clients by viewing the top eight global media companies present in the hotspot markets
Highlights
The media market consists of the advertising (valued as agency revenues), broadcasting and cable TV, publishing, and movies and entertainment markets. The United States had the most lucrative media industry in 2010, with value of $264 billion. Japan had the next-largest market, with a 2010 value of $98.5 billion.
Of companies with significant media operations in the hotspot countries, the largest in fiscal 2009 was The Walt Disney Company with global revenues of $36,149 million in 2009. News Corporation had total revenues of $30,423 million in the same year.
Key questions answered
- How has the global media market performed during the past five years?
- Which country currently has the most lucrative media market?
- In which country has the media market grown most rapidly during the past five years?
- Which media company is the largest in terms of its global revenues?
|
|
|
|
