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Bank of America Corporation – SWOT Analysis

Taiyou Research, March 2011, Pages: 30


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Bank of America has the reputation of being the best and largest bank holding firm in the United States. Bank of America is also the second largest bank in the US in terms of market capitalization based on assets. The Bank provides its services in over 150 countries today and bears a relationship with 99% of the U.S. Fortune 500 companies and 83% of the Fortune Global 500 companies.

With the acquisition of Merrill Lynch in the year 2008, Bank of America Corporation went on to become the world’s largest wealth manager and a pioneer in the investment banking industry. Following this, as of 2010, Bank of America stands as the 5th largest company in the United States in terms of total revenue as well as the second largest non-oil firm in the nation.

Taiyou Research analyzes the Bank of America Corporation in a SWOT analysis, analyzing the strengths, weaknesses, opportunities and threats that the company faces. With the group emerging from a rebranding in the recent years, the brand has emerged with a strong identity and is a market leader in its segments.

Taiyou Research takes you through the Strengths, Weaknesses, Opportunities, and Threats of the Bank of America in its report Bank of America Corporation – SWOT Analysis, a comprehensive SWOT profile of the company analyzed through its financial performance, market share, and industry standing.



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