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Mobile, Fixed and Wholesale Broadband Business Models
STL Partners, March 2010, Pages: 249
Best Practice Innovation, ‘Telco 2.0' Opportunities, Forecasts and Future Scenarios
A 249 page Telco 2.0 Strategy Report on the future of broadband, including analysis of the latest new ideas in broadband business model innovation, new 'Telco 2.0' Opportunities, global forecasts, four future strategic scenarios, and a detailed 'Use Case' describing a new Managed Offload 'Use Case'.
The report covers:
- Best practice innovation, and detailed assessment of ‘Telco 2.0' opportunities, in Mobile Broadband, Advanced New Wholesale, and Fixed Retail Broadband Business Models
- Four scenarios for broadband market players: ‘Telco 2.0 Player', ‘Happy Piper', ‘Device Specialist', and ‘Government Department'
- Telco 2.0's forecasts for the Broadband Access market
- An advanced and detailed ‘Use Case' for a specific Telco 2.0 Opportunity, ‘Managed Offload of Mobile Broadband to Fixed Networks'
- Conclusions and recommendations for Telcos and other Broadband Service providers (BSPs) and their partners
The report is a 'must read' for CxOs, strategists and broadband product managers seeking to develop their business strategies and position their products, both within Telcos and BSPs and for the community of business partners and vendors.
Report Details:
- 249 pages
- 90 charts, tables and forecasts
- Manuscript format
Report Overview:
Broadband continues to grow in both market penetration and sophistication, with the addition of fibre and mobile access as key enablers. However, while speeds and mobility are improving, there are complex challenges to the business model for service providers.
These include:
- Maturing products and business models
- Convergence of fixed and mobile technology and product offerings
- Greater state intervention in deploying and controlling broadband access
- A more complex broadband ecosystem
- New consumer behaviour and higher expectations
Among the challenges facing the market are:
- What are the realistic prospects for non-subscription models for fixed and mobile broadband, such as prepaid / transactional / free / 'comes with data', bundled with device purchase, 'sliced and diced', etc.?
- A critical analysis of whether operators can charge content / Internet companies for access to 'their pipes', and in what circumstances this may be commercially and operationally feasible.
- What is the changing role of Government in the broadband marketplace?
- Is Mobile Broadband substitional or synergistic with Fixed?
Overall, new business models will be necessary to help justify extra infrastructure investment as end-user spending on broadband access reaches market saturation.
The report covers the impact of key factors such as DPI, QoS. Net Neutrality, LTE, Fibre, IPTV, Video demand, mobile broadband, convergence, LLU, MVNOs, Machine-to-Machine, Cloud Computing, and regulation. It explores both developed and developing markets.
Broadband Best Practice Innovation and ‘Telco 2.0' Opportunities
Following the introduction and market overview, the report contains chapters of detailed analysis of best practice innovation (e.g. pricing, propositions, technologies, etc.) and ‘Telco 2.0' new business model opportunities in:
- Fixed Retail Broadband
- Mobile Retail Broadband
- Advanced Wholesale Broadband business models.
The ‘Telco 2.0' propositions are based on the 'two-sided' telecoms business model theory that broadband capacity can sold to 'upstream' media or application providers. The report examines theoretical use cases and some compelling potential business models.
‘Managed Mobile Offload' Use Case
Taking one of the specific opportunities identified, the report details a ‘Use Case' for offloading excess mobile traffic to fixed operators. This represents a wholesale opportunity for fixed BSPs and an opportunity for Mobile BSPs to manage the rising costs of carrying large volumes of (primarily video) data traffic.
Future Scenarios
The report describes four possible scenarios for broadband service providers and the benefits and risks of pursuing each strategy.
Forecasts and Conclusions
The report is completed by global forecasts for each of the core business models for broadband service providers (detailed below), conclusions, and an overview of the relative attractiveness of the scenarios.
Who is the report for?
Telecoms Operators' and other Broadband Service Providers':
- Strategy departments
- Central research libraries & market research functions
- CTO office, Strategic Marketing, Business Development
- Wholesale Departments
- Government & Regulatory Affairs depts
- Network architects & planners
- Broadband services marketing departments (fixed, cable and mobile)
Vendor audiences:
- Marketing / business development / strategy functions
- Fixed broadband access equipment vendors
- Wireless network radio & transport vendors
- IP core suppliers
- Fixed-broadband terminal suppliers
- Mobile broadband device suppliers
- Policy management, DPI & control specialists
- Billing & OSS suppliers
- Silicon and 'enabler' providers
Regulators and other Government departments
Investors
Consultants & integrators
Product samples
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