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Telco 2.0™ Market Study
STL Partners, June 2007
How to make money in an IP-based world?
Overview – IP is changing the game
IP is changing the game. The lines between industries are blurring and everyone is after the same consumers. The vertically integrated business model in under attack from all sides: tougher regulation, new technology (most notably VoIP and open spectrum), disintermediatory new entrants, and advancing customer expectations. This is starting to cause disruption in the telco industry - for operators, their suppliers and partners.
Based on an exhaustive programme of research and analysis, this report provides clear direction for senior commercial and technical managers to make crucial design and investment decisions: in the Network and IT (IMS, OSS/BSS), in Products and Services (VOIP, Triple Play, IPTV), in Partnerships (Content and Commerce), in Handsets (UI and supply chain), and in M&A.
The report clearly articulates the fundamental technological and cultural shifts affecting current operator business models. It provides the ‘killer stats’ to help communicate these issues internally. It describes best practices for taking advantage of IP Convergence. And it provides an holistic road-map (commercial and technical) for moving forward:
1. For developing the optimal corporate, product and technology strategies to win in an IP-based world;
2. For optimising existing business processes, technology and organisational structures and for effectively migrating to the new world.
The report is written by senior telco execs (not researchers or journalists) and is presented in an easy to use slide format.
What’s different about this report?
1.) Exhaustive Research & Analysis.
The Telco 2.0™ Market Study Report is based on ongoing programme of primary and secondary research:
- Online surveys with 800 respondents (800 to date)
- Depth interviews with Operators (40 to date)
- Depth interviews with vendors (40 to date)
- Review of latest industry white papers (60 to date)
- Synthesis of latest market forecasts (30 to date)
- Review of latest conference presentations(150 to date)
- Review of key blogs
- Analysis of announcements and press releases
- Workshops with industry insiders
- Output from Telco 2.0™ Industry Brainstorm, October 2006
It is made up of 280 pages, with over 100 diagrams and charts.
It will be valuable to operators and vendors alike, for the following reasons:
2.) Analysis by senior practitioners, not journalists or researchers.
STL Partners' analysis team includes an ex-CEO of O2, an ex-Marketing Director of Orange, an ex-Strategy Director of MCI, ex-Product Development Manager at Sprint, and ex-Product Strategy Manager of Ericsson.
3.) Comprehensive synthesis, not just technical aspects of Convergence.
All the commentaries and forecasts that touch on TMT Convergence have been analysed, interrogated and them into the 'killer stats' that all senior execs at telco operators should know. These are now in one single comprehensive document.
4.) Up-to-date attitudes and insight from leading practitioners from 100 companies.
Primary research has included interviews with over 45 leaders in the field and a survey of over 500 others since January.
5.) Useable format, not pages of long-hand.
The report is in a slide format in PDF. It is stuffed full of charts, diagrams and graphics for more effective communication. People have asked for this format because they find that it's easier to a.) read, b.) navigate around and c.) use to discuss with colleagues (in meetings etc).
But the biggest value, will be its focus on...
6.) Practical next steps, not just forecasts and commentary.
The meat of the report describes a new model which has been created to help operators create effective plans to a.) optimize their current activities and investments and b.) migrate effectively towards a very different IP-based converged world.
Now includes the additional briefing: 'All new Market Study - A new role for Telcos in the Digital Economy' (Publication: November 2008)
Product samples
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