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Assicurazioni Generali – SWOT Analysis

Taiyou Research, April 2011, Pages: 30


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Assicurazioni Generali is the largest Italian insurance corporation and also the largest insurance corporation in Europe. It has its headquarters located in Trieste and as of 2010, Assicurazioni Generali Group was the second largest insurance group globally in terms of revenue following AXA.

Generali runs its operations mainly in Europe, Middle East and East Asia, with its primary markets being Italy, Poland, Germany (under the name of Generali Deutschland), France, Austria, Slovenia, Croatia, Serbia, Spain, Switzerland, Israel, Japan, China and Bosnia and Herzegovina, with secondary operations in Latin America. In Serbia the company operates under the name Delta Generali - a joint venture of Assicurazioni Generali and Serbian Delta Holding. In India, the company is branded under Future Generali, a joint venture of Future Group and Assicurazioni Generali.

Taiyou Research analyzes the Assicurazioni Generali in a SWOT analysis, analyzing the strengths, weaknesses, opportunities and threats that the company faces. With the group emerging from a rebranding in the recent years, the brand has emerged with a strong identity and is a market leader in its segments.

Taiyou Research takes you through the Strengths, Weaknesses, Opportunities, and Threats of the Assicurazioni Generali in its report Assicurazioni Generali – SWOT Analysis, a comprehensive SWOT profile of the company analyzed through its financial performance, market share, and industry standing.



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