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AXA – SWOT Analysis

Taiyou Research, April 2011, Pages: 30


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Founded in the year 1816 as the Ancienne Mutuelle, AXA is a French global insurance body having presence worldwide. The AXA group is actively involved in life, health and other types of insurance, including investment management. It has its presence mainly in Western Europe, North America and the Asia Pacific region and the Middle East.

AXA operates its investment branch through AXA Investment Managers and has five operating business divisions which are Life & Savings, Property & Casualty, International Insurance (including reinsurance), Asset Management and Other Financial Services. The firm also owns the online insurer Swiftcover, dental payment plan provider Denplan, distribution business Bluefin and fund manager Architas.

Taiyou Research analyzes AXA in a SWOT analysis, analyzing the strengths, weaknesses, opportunities and threats that the company faces. With the group emerging from a rebranding in the recent years, the brand has emerged with a strong identity and is a market leader in its segments.

Taiyou Research takes you through the Strengths, Weaknesses, Opportunities, and Threats of AXA in its report AXA – SWOT Analysis, a comprehensive SWOT profile of the company analyzed through its financial performance, market share, and industry standing.



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