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Viewing report
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Fast Food Market in Germany
Taiyou Research, April 2011, Pages: 50
Fast food is very popular in Germany. In fact some of the most common fast food options that are widely consumed in Germany include sausages. Kartoffelpuffer, and a German Brotchen, an open faced sandwich topped with ham and cheese amongst other options.
The fast food available in Germany is cheap and extremely diverse. There are many sausage stands, specialty stands and imbisses available and there is the possibility of choosing from w wide variety of food from diverse origins. Turkish fast food is an extremely popular option in Germany.
The German fast food industry is comprised of Quick Serving Restaurants as well as mobile and street vendors segment. The QSR segment is the largest market segment in the country and accounts for almost 60 percent of the entire industry. The German fast food industry is expected to decelerate in the coming years, with Burger King and Yum Brands maintaining a major share of the market.
Taiyou Research presents an analysis of the Fast Food Market in Germany. The report includes the following:
- An overview of the fast food industry worldwide and the impact of globalization on this market.
- Fast food market value, volume, segmentation and market statistics of the industry in Germany.
- How competition is shaping the fast food market in Germany.
- The major players in the German fast food market such as Burger King Corporation, McDonald's Corporation, Yum Brands, and the Nordsee Group. The analysis includes a SWOT analysis of the major players as well.
- Analysis of the major fast food chains in Germany such as Vapiano, Wienerwald, amongst others.
- Market forecast for the fast food industry in Germany. Forecast period covered by this report is 2010 - 2015.
Being a major contributor to the food retail business, the market for fast food in Germany is analyzed by Taiyou Research in this in-depth profile of the industry.
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