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China Sporting Goods Industry Report, 2010-2011 Product Image

China Sporting Goods Industry Report, 2010-2011

  • Published: March 2011
  • Region: China
  • 58 Pages
  • Research In China

FEATURED COMPANIES

  • 361 Degrees
  • Adidas
  • Anta
  • China Dongxiang
  • Erke
  • HL Corp
  • MORE

In recent years, Chinese sporting goods market (inclusive of sports footwear, sports apparel and sports equipment) has seen rapid development driven by Beijing Olympic Games and Guangzhou Asian Games. In 2010, the scale of Chinese Sporting Goods market reached RMB106.1 billion.

In Chinese sporting goods market, famous brands consist of Nike, Adidas, Li Ning, Anta, Peak, etc., all of them are engaged in sports shoes and sportswear. Nike and ADIDAS focus on the high-end market, their product quality and brand superiority make them take the leading positions for many years. Li Ning entered the sporting goods market earlier, and it has in recent years attached importance to the product quality and marketing, and has gone out of the low-price competition and made brilliant achievements. Now, Li Ning has replaced ADIDAS to become the second well-known sporting goods brand in China.

As for the sports apparel market in China, Nike, ADIDAS, Kappa, Puma and Fila occupy the high-end market, the unit price is about RMB400 or more. The medium-end market is dominated by Li Ning and Anta, and the unit price is roughly between RMB200-400. In the low-end market, XTEP, Peak, 361 °, READ MORE >

1 Evolution of China Sports Industry
1.1 Overall Development of China Sports Industry
1.2 Status Quo of China Sporting Goods Industry

2 Prospect of China Sporting Goods Industry
2.1 Potential
2.2 Policy

3 Market Segments of Sporting Goods Industry
3.1 Sports Shoes
3.2 Sports Apparel
3.3 Sports Equipment

4 Retail Pattern of Chinese Sporting Goods
4.1 Retail Modes
4.2 Retail Stores
4.3 Key Cities

5 Key Enterprises in Sporting Goods Industry
5.1 HL CORP
5.1.1 Profile
5.2.2 Operation
5.2 TOREAD
5.2.1 Profile
5.2.2 Operation
5.2.3 Operation of Retail Stores
5.3Li Ning
5.3.1 Profile
5.3.2 Operation
5.3.3 Operation of Retail Stores
5.4 ERKE
5.4.1 Profile
5.4.2 Operation
5.4.3 Operation of Retail Stores
5.5 Anta
5.5.1 Profile
5.5.2 Operation
5.5.3 Operation of Retail Stores
5.6 Peak
5.6.1 Profile
5.6.2 Operation
5.6.3 Operation of Retail Stores
5.7 361 Degrees
5.7.1 Profile
5.7.2 Operation
5.7.3 Operation of Retail Stores
5.8 XTEP
5.8.1 Profile
5.8.2 Operation
5.8.3 Operation of Retail Stores
5.9 CHINA DONGXIANG
5.9.1 Profile
5.9.2 Operation
5.9.3 Operation of Retail Stores
5.10 NIKE
5.10.1 Profile
5.10.2 Operation
5.10.3 NIKE CHINA
5.11 ADIDAS
5.11.1 Profile
5.11.2 Operation
5.11.3 Products
5.11.4 ADIDAS China

List of Charts:
- Sports Consumption of Urban and Rural Residents
- Market Scale of China Sporting Goods Industry, 2006-2013E
- Market Distribution of China Sporting Goods Industry by Product, 2010
- Market Distribution of China Sporting Goods Industry by Brand, 2010
- Income of Urban and Rural Residents, 2010
- Income and Consumption of Rural Households during "Eleventh Five-Year" Period
- Annual Per Capita Expenditure of Urban Households on Education, Culture, Sports and Entertainment in China
- Opinions of the State Council on Accelerating Development of Sports Industry
- Market Scale of Chinese Sports Shoes Industry, 2006-2013E
- Major Brands in Chinese Sports Shoes Market
- Competition among Major Sports Shoes Brands in China
- Market Scale of China Sportswear Industry, 2006-2013E
- Major Brands in Chinese Sportswear Market
- Market Scale of China Sports Equipment Industry, 2006-2013E
- Number of Retail Stores of Chinese Sporting Goods Enterprises, 2010
- Compound Growth Rate of Retail Sales Revenue of Sporting Goods in Tier-I Cities of China, 2001-2010
- Compound Growth Rate of Retail Sales Revenue of Sporting Goods in Some Tier-II and Tier-III Cities of China, 2001-2010
- HL's Financial Data, 2009-2010
- TOREAD's Financial Data, 2007-2010
- TOREAD's Revenue and Profit by Product, 2010
- TOREAD's Main Business (by Region), 2010
- "Smile Curve"of TOREAD's Operating System
- Number of TOREAD's Outlets, 2006-2010
- Sales of Li Ning, 2004-2010
- Sales of Li Ning by Brand,2010
- Number of Outlets of Li Ning, 2005-2010
- Sales of Li Ning by Brand and Region,2010
- ERKE's Sales, 2006-2010
- ERKE's Sales by Product, H1 2010
- ERKE's Sales Volume by Product, 2009-2010
- Number of ERKE's Outlets, 2006-2010
- Anta's Operating Profit, 2005-2010
- Anta's Turnover (by Region), 2010
- Anta's Turnover (by Product), 2010
- Distribution of Anta's Retail Stores in China, 2010
- Anta's Total Sales Area, 2006-2010
- Number of Anta's Outlets, 2006-2010
- Peak's Sales, 2006-2010
- Peak's Turnover (by Product), H1 2010
- Peak's Turnover (by Region) , H1 2010
- Number of Peak's Outlets, 2006-2010
- Operating Income of 361 Degrees, FY2006-FY2011
- Profit of 361 Degrees, FY2006-FY2011
- Revenue of 361 Degrees (by Product), H1 FY2011
- Number of Outlets of 361 Degrees, FY2006-FY2011
- Distribution of Retail Stores of 361 Degrees in China, 2010
- XTEP's Operating Income, 2005-2010
- Number of XTEP's Outlets, 2006-2010
- Distribution of XTEP's Outlets in China, H1 2010
- Operating Income of China Dongxiang, 2005-2010
- Revenue of China Dongxiang by Region, H1 2010
- Kappa's Revenue by Brand in China, H1 2010
- Revenue of Brands in Japan, H1 2010
- Number of Kappa Outlets of China Dongxiang in China, 2006-2010
- Distribution of Retail Stores of China Dongxiang, H1 2010
- Nike's Revenue, FY2005-FY2011
- Nike's Revenue (by Product), H1 FY2011
- Nike's Revenue in Greater China , FY2008-FY2011
- Nike's Revenue in Greater China (by Product), H1 FY2011
- Adidas' Revenue and Growth Rate, 2004-2010
- Adidas' Revenue Structure (by Product), 2010
- Adidas' Revenue Structure (by Brand), 2010
- Geographical Distribution of Production Places of Adidas Shoes, 2010
- Output of Adidas Shoes,2006-2010
- Geographical Distribution of Production Places of Adidas Clothes,2010
- Output of Adidas Clothes, 2006-2010
- Main Business of Adidas Clothes in China, 2009-2010

- HL Corp
- Toread
- Li Ning
- Erke
- Anta
- Peak
- 361 Degrees
- Xtep
- China Dongxiang
- Nike
- Adidas

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