### The 2013-2018 Outlook for Facial Tissues and Handkerchiefs Including Sputum Wipes in Greater China

- Language: English
- Published: January 2013
- Region: China

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- ID: 1593581
- January 2011
- Region: China
- 143 pages
- ICON Group International

WHAT IS LATENT DEMAND AND THE P.I.E.?

The concept of latent demand is rather subtle. The term latent typically refers to something that is dormant, not observable, or not yet realized. Demand is the notion of an economic quantity that a target population or market requires under different assumptions of price, quality, and distribution, among other factors. Latent demand, therefore, is commonly defined by economists as the industry earnings of a market when that market becomes accessible and attractive to serve by competing firms. It is a measure, therefore, of potential industry earnings (P.I.E.) or total revenues (not profit) if Greater China is served in an efficient manner. It is typically expressed as the total revenues potentially extracted by firms. The “market” is defined at a given level in the value chain. There can be latent demand at the retail level, at the wholesale level, the manufacturing level, and the raw materials level (the P.I.E. of higher levels of the value chain being always smaller than the P.I.E. of levels at lower levels of the same value chain, assuming all levels maintain minimum profitability).

The latent demand for facial tissues
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1 INTRODUCTION

1.1 Overview

1.2 What is Latent Demand and the P.I.E.?

1.3 The Methodology

1.3.1 Step 1. Product Definition and Data Collection

1.3.2 Step 2. Filtering and Smoothing

1.3.3 Step 3. Filling in Missing Values

1.3.4 Step 4. Varying Parameter, Non-linear Estimation

1.3.5 Step 5. Fixed-Parameter Linear Estimation

1.3.6 Step 6. Aggregation and Benchmarking

2 SUMMARY OF FINDINGS

2.1 The Latent Demand in Greater China

2.2 Top 100 Cities Sorted By Rank

3 ANHUI

3.1 Latent Demand by Year - Anhui

3.2 Cities Sorted by Rank - Anhui

3.3 Cities Sorted Alphabetically - Anhui

4 BEIJING

4.1 Latent Demand by Year - Beijing

4.2 Cities Sorted by Rank - Beijing

4.3 Cities Sorted Alphabetically - Beijing

5 CHONGQING

5.1 Latent Demand by Year - Chongqing

5.2 Cities Sorted by Rank - Chongqing

5.3 Cities Sorted Alphabetically - Chongqing

6 FUJIAN

6.1 Latent Demand by Year - Fujian

6.2 Cities Sorted by Rank - Fujian

6.3 Cities Sorted Alphabetically - Fujian

7 GANSU

7.1 Latent Demand by Year - Gansu

7.2 Cities Sorted by Rank - Gansu

7.3 Cities Sorted Alphabetically - Gansu

8 GUANGDONG

8.1 Latent Demand by Year - Guangdong

8.2 Cities Sorted by Rank - Guangdong

8.3 Cities Sorted Alphabetically - Guangdong

9 GUANGXI

9.1 Latent Demand by Year - Guangxi

9.2 Cities Sorted by Rank - Guangxi

9.3 Cities Sorted Alphabetically - Guangxi

10 GUIZHOU

10.1 Latent Demand by Year - Guizhou

10.2 Cities Sorted by Rank - Guizhou

10.3 Cities Sorted Alphabetically - Guizhou

11 HAINAN

11.1 Latent Demand by Year - Hainan

11.2 Cities Sorted by Rank - Hainan

11.3 Cities Sorted Alphabetically - Hainan

12 HEBEI

12.1 Latent Demand by Year - Hebei

12.2 Cities Sorted by Rank - Hebei

12.3 Cities Sorted Alphabetically - Hebei

13 HEILONGJIANG

13.1 Latent Demand by Year - Heilongjiang

13.2 Cities Sorted by Rank - Heilongjiang

13.3 Cities Sorted Alphabetically - Heilongjiang

14 HENAN

14.1 Latent Demand by Year - Henan

14.2 Cities Sorted by Rank - Henan

14.3 Cities Sorted Alphabetically - Henan

15 HONG KONG

15.1 Latent Demand by Year - Hong Kong

15.2 Cities Sorted by Rank - Hong Kong

15.3 Cities Sorted Alphabetically - Hong Kong

16 HUBEI

16.1 Latent Demand by Year - Hubei

16.2 Cities Sorted by Rank - Hubei

16.3 Cities Sorted Alphabetically - Hubei

17 HUNAN

17.1 Latent Demand by Year - Hunan

17.2 Cities Sorted by Rank - Hunan

17.3 Cities Sorted Alphabetically - Hunan

18 JIANGSU

18.1 Latent Demand by Year - Jiangsu

18.2 Cities Sorted by Rank - Jiangsu

18.3 Cities Sorted Alphabetically - Jiangsu

19 JIANGXI

19.1 Latent Demand by Year - Jiangxi

19.2 Cities Sorted by Rank - Jiangxi

19.3 Cities Sorted Alphabetically - Jiangxi

20 JILIN

20.1 Latent Demand by Year - Jilin

20.2 Cities Sorted by Rank - Jilin

20.3 Cities Sorted Alphabetically - Jilin

21 LIAONING

21.1 Latent Demand by Year - Liaoning

21.2 Cities Sorted by Rank - Liaoning

21.3 Cities Sorted Alphabetically - Liaoning

22 MACAU

22.1 Latent Demand by Year - Macau

22.2 Cities Sorted by Rank - Macau

22.3 Cities Sorted Alphabetically - Macau

23 NEI MONGGOL

23.1 Latent Demand by Year - Nei Monggol

23.2 Cities Sorted by Rank - Nei Monggol

23.3 Cities Sorted Alphabetically - Nei Monggol

24 NINGXIA

24.1 Latent Demand by Year - Ningxia

24.2 Cities Sorted by Rank - Ningxia

24.3 Cities Sorted Alphabetically - Ningxia

25 QINGHAI

25.1 Latent Demand by Year - Qinghai

25.2 Cities Sorted by Rank - Qinghai

25.3 Cities Sorted Alphabetically - Qinghai

26 SHAANXI

26.1 Latent Demand by Year - Shaanxi

26.2 Cities Sorted by Rank - Shaanxi

26.3 Cities Sorted Alphabetically - Shaanxi

27 SHANDONG

27.1 Latent Demand by Year - Shandong

27.2 Cities Sorted by Rank - Shandong

27.3 Cities Sorted Alphabetically - Shandong

28 SHANGHAI

28.1 Latent Demand by Year - Shanghai

28.2 Cities Sorted by Rank - Shanghai

28.3 Cities Sorted Alphabetically - Shanghai

29 SHANXI

29.1 Latent Demand by Year - Shanxi

29.2 Cities Sorted by Rank - Shanxi

29.3 Cities Sorted Alphabetically - Shanxi

30 SICHUAN

30.1 Latent Demand by Year - Sichuan

30.2 Cities Sorted by Rank - Sichuan

30.3 Cities Sorted Alphabetically - Sichuan

31 TAIWAN

31.1 Latent Demand by Year - Taiwan

31.2 Cities Sorted by Rank - Taiwan

31.3 Cities Sorted Alphabetically - Taiwan

32 TIANJIN

32.1 Latent Demand by Year - Tianjin

32.2 Cities Sorted by Rank - Tianjin

32.3 Cities Sorted Alphabetically - Tianjin

33 XINJIANG UYGUR

33.1 Latent Demand by Year - Xinjiang Uygur

33.2 Cities Sorted by Rank - Xinjiang Uygur

33.3 Cities Sorted Alphabetically - Xinjiang Uygur

34 XIZANG [THIBET]

34.1 Latent Demand by Year - Xizang [Thibet]

34.2 Cities Sorted by Rank - Xizang [Thibet]

34.3 Cities Sorted Alphabetically - Xizang [Thibet]

35 YUNNAN

35.1 Latent Demand by Year - Yunnan

35.2 Cities Sorted by Rank - Yunnan

35.3 Cities Sorted Alphabetically - Yunnan

36 ZHEJIANG

36.1 Latent Demand by Year - Zhejiang

36.2 Cities Sorted by Rank - Zhejiang

36.3 Cities Sorted Alphabetically - Zhejiang

37 DISCLAIMERS, WARRANTEES, AND USER AGREEMENT PROVISIONS

37.1 Disclaimers & Safe Harbor

37.2 ICON Group International, Inc. User Agreement Provisions

Note: Product cover images may vary from those shown

Note: Product cover images may vary from those shown