Beer - Philippines

Euromonitor International, March 2011, Pages: 33

Beer has reached maturity in the Philippines as the majority of Filipinos, from teens to senior citizens, consume the product. Local manufacturers focused their efforts on increasing consumption, particularly in Visayas and Mindanao, where per capita consumption is significantly lower compared to Luzon, to improve volume sales and strengthen their shares. San Miguel Brewery Inc, the leading player, continued with its volume expansion initiatives, such as Oktoberfest, SMB Takes You to the...

The Beer in Philippines report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2006-2010), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2015 illustrate how the market is set to change.

Product coverage: Dark Beer, Lager, Lager by Origin, Low/Non- Alcohol Beer, Stout.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
- Get a detailed picture of the Beer market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.

Beer in the Philippines
Euromonitor International
March 2011
List of Contents and Tables
Headlines
Trends
Production, Imports and Exports
Competitive Landscape
Prospects
Sector Background
Lager Price Band Methodology
Summary 1 Lager by Price Band 2010
Category Data
Table 1 Number of Breweries 2005-2010
Table 2 Sales of Beer by Category: Total Volume 2005-2010
Table 3 Sales of Beer by Category: Total Value 2005-2010
Table 4 Sales of Beer by Category: % Total Volume Growth 2005-2010
Table 5 Sales of Beer by Category: % Total Value Growth 2005-2010
Table 6 Sales of Beer by On-trade vs Off-trade Split: Volume 2005-2010
Table 7 Sales of Beer by On-trade vs Off-trade Split: Value 2005-2010
Table 8 Sales of Beer by On-trade vs Off-trade Split: % Volume Growth 2005-2010
Table 9 Sales of Beer by On-trade vs Off-trade Split: % Value Growth 2005-2010
Table 10 Beer: Production, Imports and Exports: Total Volume 2004-2009
Table 11 Beer Exports by Country of Destination: Total Volume 2004-2009
Table 12 Beer Exports by Country of Destination: Total Value 2004-2009
Table 13 Beer Imports by Country of Origin: Total Volume 2004-2009
Table 14 Beer Imports by Country of Origin: Total Value 2004-2009
Table 15 Company Shares of Beer by National Brand Owner 2006-2010
Table 16 Company Shares of Beer by Global Brand Owner 2006-2010
Table 17 Brand Shares of Beer 2007-2010
Table 18 Forecast Sales of Beer by Category: Total Volume 2010-2015
Table 19 Forecast Sales of Beer by Category: Total Value 2010-2015
Table 20 Forecast Sales of Beer by Category: % Total Volume Growth 2010-2015
Table 21 Forecast Sales of Beer by Category: % Total Value Growth 2010-2015
Asia Brewery Inc - Alcoholic Drinks - Philippines
Strategic Direction
Key Facts
Summary 2 Asia Brewery Inc: Key Facts
Summary 3 Asia Brewery Inc: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 4 Asia Brewery Inc: Competitive Position 2010
Executive Summary
Economic Recovery Strengthens Volume Growth
Political Elections Boost Consumption
Domestic Manufacturers Continue To Monopolise the Industry
On-trade Sales Strengthen Due To Higher Craft Beer and Wine Consumption
Continuous Volume and Value Growth Is Expected Over the Forecast Period
Key Trends and Developments
Food Pairing Assists in the Improvement of Craft Beer and Wine Consumption
Companies Employ Celebrity Endorsers in Their Advertising Campaigns
Political Elections Improve Consumption
Key New Product Launches
Summary 5 Key New Product Developments 2009-2010
Specialist Retailers
Summary 6 Leading Specialist Retailers 2010
Market Merger and Acquisition Activity
Summary 7 Merger and Acquisition Activity 2009-2010
Summary 8 Speculated Merger and Acquisition Activity 2010-2011
Market Background
Legislation
Table 22 Number of On-trade Establishments by Type 2005-2009
Taxation and Duty Levies
Table 23 Taxation and Duty Levies on Alcoholic Drinks 2010
Table 24 Typical Wholesaler and Retailer Off-trade Mark-ups by Selected Sectors 2010
Table 25 Selling Margin of a Typical Beer Brand 2010
Table 26 Selling Margin of a Typical Wine Brand 2010
Table 27 Selling Margin of a Typical Imported Spirits Brand 2010
Table 28 Selling Margin of a Typical Domestic Spirits Brand 2010
Operating Environment
Contraband/parallel Trade
Duty Free
Cross-border/private Imports
Market Indicators
Table 29 Retail Consumer Expenditure on Alcoholic Drinks 2005-2010
Market Data
Table 30 Sales of Alcoholic Drinks by Category: Total Volume 2005-2010
Table 31 Sales of Alcoholic Drinks by Category: Total Value 2005-2010
Table 32 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2005-2010
Table 33 Sales of Alcoholic Drinks by Category: % Total Value Growth 2005-2010
Table 34 Sales of Alcoholic Drinks by Category by On-trade vs Off-trade Split: Volume 2010
Table 35 Sales of Alcoholic Drinks by Category by On-trade vs Off-trade Split: Value 2010
Table 36 Sales of Alcoholic Drinks by Category by On-trade vs Off-trade Split: % Volume 2010
Table 37 Sales of Alcoholic Drinks by Category by On-trade vs Off-trade Split: % Value 2010
Table 38 Company Shares of Alcoholic Drinks by Global Brand Owner 2006-2010
Table 39 Off-trade Sales of Alcoholic Drinks by Distribution Format: % Value Analysis 2005-2010
Table 40 Off-trade Sales of Alcoholic Drinks by Category and Distribution Format: % Volume Analysis 2010
Table 41 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2010-2015
Table 42 Forecast Sales of Alcoholic Drinks by Category: Total Value 2010-2015
Table 43 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2010-2015
Table 44 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2010-2015
Definitions
Summary 9 Research Sources

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