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Beer - Philippines
Euromonitor International, March 2011, Pages: 33
Beer has reached maturity in the Philippines as the majority of Filipinos, from teens to senior citizens, consume the product. Local manufacturers focused their efforts on increasing consumption, particularly in Visayas and Mindanao, where per capita consumption is significantly lower compared to Luzon, to improve volume sales and strengthen their shares. San Miguel Brewery Inc, the leading player, continued with its volume expansion initiatives, such as Oktoberfest, SMB Takes You to the...
The Beer in Philippines report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2006-2010), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2015 illustrate how the market is set to change.
Product coverage: Dark Beer, Lager, Lager by Origin, Low/Non- Alcohol Beer, Stout.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Beer market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
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