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Coffee - Hungary
Euromonitor International, March 2011, Pages: 23
High income consumers in Hungary continued to indulge in a high level of coffee consumption in 2010 as the latest global trend in retail coffee, coffee machines which use coffee capsules or coffee pods, gained a significant foothold in Hungary. As a result of the advent of this trend among high income consumers, many Hungarians began to change the way in which they consume coffee. Mid- to low-income Hungarians sought cheaper products due to the high degree of price sensitivity and the ongoing...
The Coffee in Hungary report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2006-2010, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2015 illustrate how the market is set to change.
Product coverage: Fresh Coffee, Instant Coffee.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Coffee market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
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