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Concentrates - Vietnam
Euromonitor International, March 2011, Pages: 31
Concentrates are not as popular as some other soft drinks due to the negative consumer perception of these products. Many consumers believe that concentrates have high sugar content, while offering little in terms of nutritional value. As a fruit producing country, consumers in Vietnam strongly prefer juice that made from freshly squeezed fruit, rather than concentrates which usually contain added artificial flavours and colouring.
The Concentrates in Vietnam report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2006-2010), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they legislative, distribution, packaging or pricing issues. Forecasts to 2015 illustrate how the market is set to change.
Product coverage: Liquid Concentrates, Powder Concentrates.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Concentrates market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
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