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Dairy Packaging in Italy
Euromonitor International, Jan 2011, Pages: 45
The economic recession has been the most important trend affecting dairy packaging in 2010. Lower disposable incomes have affected consumer confidence that demanded lower prices and have shown an increased willingness to trade down to private label. As a result, brand owners have increased the focus on lowering costs and launching product promotions in order to attract consumers, most especially for mature categories such as long life/UHT milk, spoonable yoghurt and cheese. Leading brands...
The Dairy Packaging in Italy report offers insight into key trends and developments driving packaging across the category. The report also examines trends and prospect for various pack types and closures: metal packaging, rigid plastic, glass, liquid cartons, paper-based containers; flexible packaging.
Product coverage: Cheese, Drinking Milk Products, Other Dairy Products, Yoghurt and Sour Milk Drinks.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report? - Get a detailed picture of the Dairy Packaging market; - Pinpoint growth sectors and identify factors driving change; - Understand the competitive environment, the market’s major players and leading brands; - Use five-year forecasts to assess how the market is predicted to develop.
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