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Homeshopping in South Africa
Euromonitor International, April 2012, Pages: 35
Sales volumes increased significantly in early 2011 as homeshopping retailers continued to aggressively market products on offer. Growth of 6% in value terms was recorded for the whole category in 2011 with Verimark the leading company. This has been mainly influenced by its constant advertising through TV infomercials which would normally last up to 30 minutes and as such the results have been seen through an increase in the sales value even though it comes at a cost. Another player in...
The Homeshopping in South Africa report offers insight into key trends and developments driving the industry. The report examines all retail channels to provide sector insight. Channels include hypermarkets, supermarkets, discounters, convenience stores, mixed retailers, health and beauty retailers, clothing and footwear retailers, furniture and furnishing stores, DIY and hardware stores, durable goods retailers, leisure and personal goods retailers. There are profiles of leading retailers, with analysis of their performance and the challenges they face. There is also analysis of non-store retailing: vending; homeshopping; internet retailing; direct selling, as available.
Product coverage: Apparel Homeshopping, Beauty and Personal Care Homeshopping, Consumer Appliances Homeshopping, Consumer Electronics and Video Games Hardware Homeshopping, Consumer Healthcare Homeshopping, DIY and Gardening Homeshopping, Food and Drink Homeshopping, Home Care Homeshopping, Housewares and Home Furnishings Homeshopping, Media Products Homeshopping, Other Homeshopping, Toys and Games Homeshopping.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Homeshopping market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
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