Homeshopping in South Korea

Euromonitor International, February 2012, Pages: 37

Homeshopping value sales increased by 7% in 2011 due to a diverse product mix and reasonable prices. Beauty and personal care products, Food & Drink, Housewares Home Furnishings, Consumer Healthcare and Consumer Electronics & Video Games Hardware all posted double-digit value growth in 2011 and homeshopping became one of the key shopping channels for housewives. GS Homeshopping, CJ O Shopping, Hyundai Homeshopping and Lotte Shopping showed good performance in 2011 and led the healthy growth of...

The Homeshopping in South Korea report offers insight into key trends and developments driving the industry. The report examines all retail channels to provide sector insight. Channels include hypermarkets, supermarkets, discounters, convenience stores, mixed retailers, health and beauty retailers, clothing and footwear retailers, furniture and furnishing stores, DIY and hardware stores, durable goods retailers, leisure and personal goods retailers. There are profiles of leading retailers, with analysis of their performance and the challenges they face. There is also analysis of non-store retailing: vending; homeshopping; internet retailing; direct selling, as available.

Product coverage: Apparel Direct Selling, Apparel Homeshopping, Apparel Internet Retailing, Beauty and Personal Care Direct Selling, Beauty and Personal Care Homeshopping, Beauty and Personal Care Internet Retailing, Consumer Appliances Direct Selling, Consumer Appliances Homeshopping, Consumer Appliances Internet Retailing, Consumer Electronics and Video Games Hardware Direct Selling, Consumer Electronics and Video Games Hardware Homeshopping, Consumer Electronics and Video Games Hardware Internet Retailing, Consumer Healthcare Direct Selling, Consumer Healthcare Homeshopping, Consumer Healthcare Internet Retailing, DIY and Gardening Direct Selling, DIY and Gardening Homeshopping, DIY and Gardening Internet Retailing, Food and Drink Direct Selling, Food and Drink Homeshopping, Food and Drink Internet Retailing, Home Care Direct Selling, Home Care Homeshopping, Home Care Internet Retailing, Housewares and Home Furnishings Direct Selling, Housewares and Home Furnishings Homeshopping, Housewares and Home Furnishings Internet Retailing, Media Products Direct Selling, Media Products Homeshopping, Media Products Internet Retailing, Other Direct Selling, Other Homeshopping, Other Internet Retailing, Other Products Vending, Packaged Drinks Vending, Packaged Foods Vending, Personal Hygiene Products Vending, Tobacco Products Vending, Toys and Games Direct Selling, Toys and Games Homeshopping, Toys and Games Internet Retailing, Toys and Games Vending, Unpackaged Drinks Vending.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
- Get a detailed picture of the Homeshopping market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.

HOMESHOPPING IN SOUTH KOREA
Euromonitor International
February 2012

LIST OF CONTENTS AND TABLES

Headlines
Trends
Competitive Landscape
Prospects
Channel Data
Table 1 Homeshopping by Category: Value 2006-2011
Table 2 Homeshopping by Category: % Value Growth 2006-2011
Table 3 Homeshopping Company Shares by Value 2007-2011
Table 4 Homeshopping Brand Shares by Value 2008-2011
Table 5 Homeshopping Forecasts by Category: Value 2011-2016
Table 6 Homeshopping Forecasts by Category: % Value Growth 2011-2016
Cj O Shopping Co Ltd in Retailing (south Korea)
Strategic Direction
Key Facts
Summary 1 CJ O SHOPPING Co Ltd: Key Facts
Summary 2 CJ O SHOPPING Co Ltd: Operational Indicators
Internet Strategy
Summary 3 CJ O SHOPPING Co Ltd: Share of Sales Generated by Internet Retailing
Company Background
Private Label
Competitive Positioning
Summary 4 CJ O SHOPPING Co Ltd: Competitive Position 2011
Gs Homeshopping Co Ltd in Retailing (south Korea)
Strategic Direction
Key Facts
Summary 5 GS Homeshopping Co Ltd: Key Facts
Summary 6 GS Homeshopping Co Ltd: Operational Indicators
Internet Strategy
Summary 7 GS Homeshopping Co Ltd: Share of Sales Generated by Internet Retailing
Company Background
Private Label
Competitive Positioning
Summary 8 GS Homeshopping Co Ltd: Competitive Position 2011
Lotte Shopping Co Ltd in Retailing (south Korea)
Strategic Direction
Key Facts
Summary 9 Lotte Shopping Co Ltd: Key Facts
Summary 10 Lotte Shopping Co Ltd: Operational Indicators
Internet Strategy
Summary 11 Lotte Shopping Co Ltd: Share of Sales Generated by Internet Retailing
Company Background
Private Label
Summary 12 Lotte Shopping Co Ltd: Private Label Portfolio
Competitive Positioning
Summary 13 Lotte Shopping Co Ltd: Competitive Position 2011
Executive Summary
Retailing Continues Positive Growth in 2011
Internet Retailing Shows Strong Performance With New Concepts
Grocery Presence Expands in Modern Grocery Retailers
Shinsegae Co Ltd Splits E-mart Business Unit in 2011
Overall Retailing Is Expected To Grow by 2016
Key Trends and Developments
Retailing Records Healthy Growth Thanks To Both Premium and Mass Channels
Social Commerce Creates A Sensation in Internet Retailing Channel
New Regulation To Protect Traditional Markets Implemented in 2011
Private Label Has Become Stable in Price and Quality
Mobile Retailing Changes Internet Retailing Environment
Retailing Fluctuates As A Result of Social and Weather Issues in 2011
Market Indicators
Table 7 Employment in Retailing 2006-2011
Market Data
Table 8 Sales in Retailing by Category: Value 2006-2011
Table 9 Sales in Retailing by Category: % Value Growth 2006-2011
Table 10 Sales in Retailing by Grocery vs Non-Grocery 2006-2011
Table 11 Sales in Store-Based Retailing by Category: Value 2006-2011
Table 12 Sales in Store-Based Retailing by Category: % Value Growth 2006-2011
Table 13 Sales in Non-Grocery Retailers by Category: Value 2006-2011
Table 14 Sales in Non-Grocery Retailers by Category: % Value Growth 2006-2011
Table 15 Sales in Non-store Retailing by Category: Value 2006-2011
Table 16 Sales in Non-store Retailing by Category: % Value Growth 2006-2011
Table 17 Retailing Company Shares: % Value 2007-2011
Table 18 Retailing Brand Shares: % Value 2008-2011
Table 19 Store-Based Retailing Company Shares: % Value 2007-2011
Table 20 Store-Based Retailing Brand Shares: % Value 2008-2011
Table 21 Non-Grocery Retailers Company Shares: % Value 2007-2011
Table 22 Non-Grocery Retailers Brand Shares: % Value 2008-2011
Table 23 Non-store Retailing Company Shares: % Value 2007-2011
Table 24 Non-store Retailing Brand Shares: % Value 2008-2011
Table 25 Forecast Sales in Retailing by Category: Value 2011-2016
Table 26 Forecast Sales in Retailing by Category: % Value Growth 2011-2016
Table 27 Forecast Sales in Store-Based Retailing by Category: Value 2011-2016
Table 28 Forecast Sales in Store-Based Retailing by Category: % Value Growth 2011-2016
Table 29 Forecast Sales in Non-Grocery Retailers by Category: Value 2011-2016
Table 30 Forecast Sales in Non-Grocery Retailers by Category: % Value Growth 2011-2016
Table 31 Forecast Sales in Non-store Retailing by Category: Value 2011-2016
Table 32 Forecast Sales in Non-store Retailing by Category: % Value Growth 2011-2016
Appendix
Operating Environment
Definitions
Sources
Summary 14 Research Sources

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