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Rtd Tea - Vietnam
Euromonitor International, March 2011, Pages: 35
In 2010, RTD tea continued to record the fastest total volume growth in soft drinks in Vietnam. Consumers remained interested in RTD tea thanks to its refreshing and healthy image. RTD tea sales increased by 34% in total volume sales in 2010. Although this growth was much slower than the review period CAGR due to maturity, it represented a strong performance and the potential for further opportunities.
The RTD Tea in Vietnam report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2006-2010), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they legislative, distribution, packaging or pricing issues. Forecasts to 2015 illustrate how the market is set to change.
Product coverage: Carbonated RTD Tea, Still RTD Tea.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the RTD Tea market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
Rtd Tea in Vietnam
Euromonitor International
March 2011
List of Contents and Tables
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Off-trade Sales of RTD Tea by Category: Volume 2005-2010
Table 2 Off-trade Sales of RTD Tea by Category: Value 2005-2010
Table 3 Off-trade Sales of RTD Tea by Category: % Volume Growth 2005-2010
Table 4 Off-trade Sales of RTD Tea by Category: % Value Growth 2005-2010
Table 5 Leading Flavours for RTD Tea: % Volume Breakdown 2006-2010
Table 6 Company Shares of RTD Tea by Off-trade Volume 2006-2010
Table 7 Brand Shares of RTD Tea by Off-trade Volume 2007-2010
Table 8 Company Shares of RTD Tea by Off-trade Value 2006-2010
Table 9 Brand Shares of RTD Tea by Off-trade Value 2007-2010
Table 10 Forecast Off-trade Sales of RTD Tea by Category: Volume 2010-2015
Table 11 Forecast Off-trade Sales of RTD Tea by Category: Value 2010-2015
Table 12 Forecast Off-trade Sales of RTD Tea by Category: % Volume Growth 2010-2015
Table 13 Forecast Off-trade Sales of RTD Tea by Category: % Value Growth 2010-2015
Interfood Shareholding Co - Soft Drinks - Vietnam
Strategic Direction
Key Facts
Summary 1 Interfood Shareholding Co: Key Facts
Company Background
Production
Competitive Positioning
Summary 2 Interfood Shareholding Co: Competitive Position 2010
Saigon Beverages Jsc (tribeco) - Soft Drinks - Vietnam
Strategic Direction
Key Facts
Summary 3 Saigon Beverages JSC (Tribeco): Key Facts
Summary 4 Saigon Beverages JSC (Tribeco): Operational Indicators
Company Background
Production
Competitive Positioning
Summary 5 Saigon Beverages JSC (Tribeco): Competitive Position 2010
Tan Hiep Phat Group - Soft Drinks - Vietnam
Strategic Direction
Key Facts
Summary 6 Tan Hiep Phat Group: Key Facts
Company Background
Production
Competitive Positioning
Summary 7 Tan Hiep Phat Group: Competitive Position 2010
Healthy Drinks Gain Acceptance
Marketing and Pr Become More Important
Tan Hiep Phat Group Consolidates Its Leading Position
Independent Small Grocers Remain the Key Main Distribution Channel
Soft Drinks Is Expected To Register Healthy Growth in the Forecast Period
Key Trends and Developments
Perceived Healthy Drinks Benefit From the Health and Wellness Trend
Distribution and Marketing Play Significant Roles
Local Manufacturers Make Gains
Rapid Penetration of Consumer Foodservice
Private Label Offers Growth Potential
Market Data
Table 14 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: Volume 2005-2010
Table 15 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: % Volume Growth 2005-2010
Table 16 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2005-2010
Table 17 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2005-2010
Table 18 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2010
Table 19 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2010
Table 20 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2010
Table 21 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2010
Table 22 Off-trade Sales of Soft Drinks (as sold) by Category: Volume 2005-2010
Table 23 Off-trade Sales of Soft Drinks (as sold) by Category: % Volume Growth 2005-2010
Table 24 Off-trade Sales of Soft Drinks by Category: Value 2005-2010
Table 25 Off-trade Sales of Soft Drinks by Category: % Value Growth 2005-2010
Table 26 Company Shares of Off-trade Soft Drinks (as sold) by Volume 2006-2010
Table 27 Brand Shares of Off-trade Soft Drinks (as sold) by Volume 2007-2010
Table 28 Company Shares of Off-trade Soft Drinks (RTD) by Volume 2006-2010
Table 29 Brand Shares of Off-trade Soft Drinks (RTD) by Volume 2007-2010
Table 30 Company Shares of Off-trade Soft Drinks by Value 2006-2010
Table 31 Brand Shares of Off-trade Soft Drinks by Value 2007-2010
Table 32 Off-trade Sales of Soft Drinks by Category and Distribution Format: % Analysis 2010
Table 33 Forecast Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: Volume 2010-2015
Table 34 Forecast Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: % Volume Growth 2010-2015
Table 35 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2010-2015
Table 36 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2010-2015
Table 37 Forecast Off-trade Sales of Soft Drinks (as sold) by Category: Volume 2010-2015
Table 38 Forecast Off-trade Sales of Soft Drinks (as sold) by Category: % Volume Growth 2010-2015
Table 39 Forecast Off-trade Sales of Soft Drinks by Category: Value 2010-2015
Table 40 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2010-2015
Fountain Sales in Vietnam
Trends
Data
Table 41 Off-trade vs On-trade Fountain Sales of Soft Drinks: Volume 2005-2010
Table 42 Off-trade vs On-trade Fountain Sales of Soft Drinks: % Volume Growth 2005-2010
Table 43 Off-trade vs On-trade Fountain Sales of Carbonates: Volume 2005-2010
Table 44 Off-trade vs On-trade Fountain Sales of Carbonates: % Volume Growth 2005-2010
Table 45 Forecast Off-trade vs On-trade Fountain Sales of Soft Drinks: Volume 2010-2015
Table 46 Forecast Off-trade vs On-trade Fountain Sales of Soft Drinks: % Volume Growth 2010-2015
Table 47 Forecast Off-trade vs On-trade Fountain Sales of Carbonates: Volume 2010-2015
Table 48 Forecast Off-trade vs On-trade Fountain Sales of Carbonates: % Volume Growth 2010-2015
Definitions
Summary 8 Research Sources
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