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Viña Concha y Toro in Wine (World)
Euromonitor International, March 2011, Pages: 33
Viña Concha y Toro has been a model of international expansion through exports in recent years. It significantly enhanced its standing in the global wine market, and the US in particular, through the 2011 acquisition Brown-Forman’s wine operations. This profile considers the opportunities presented by the acquisition, as well as analysing the most effective strategies for the development of Concha y Toro’s operations in other core markets, and the potential for further geographic expansion.
Euromonitor International’s Viña Concha y Toro in Wine (World) Company Profile offers detailed strategic analysis of the company’s business, examining its performance in the Alcoholic Drinks industry. The report examines company shares by region and sector, product developments, market and distribution strategies, challenges from the competition and future prospects. Use it to understand opportunities and threats facing the business and the factors driving success.
Product coverage: Fortified Wine and Vermouth, Non-Grape Wine, Sparkling Wine, Still Light Grape Wine.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Wine market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
Viña Concha y Toro in Wine (World)
Euromonitor International
March 2011
Scope of the Report
Strategic Evaluation
Competitive Positioning
Market Assessment
Category and Geographic Opportunities
Brand Strategy
Operations
Recommendations
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