|
|
 |
|
Viewing report
|
|
|
|
Wine - Philippines
Euromonitor International, March 2011, Pages: 35
The Philippine wine industry is still in its infancy compared to other alcoholic drinks such as beer and spirits. Most amateur drinkers use price in determining the brand to purchase due to the numerous labels available and a general lack of wine knowledge. In contrast, the more educated choose on the basis of taste over price. In 2010, the wine culture remained highly concentrated in key metropolitan areas such as Metro Manila and Cebu City. Nevertheless, companies are taking advantage of the...
The Wine in Philippines report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2006-2010), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2015 illustrate how the market is set to change.
Product coverage: Fortified Wine and Vermouth, Non-Grape Wine, Sparkling Wine, Still Light Grape Wine.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Wine market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
|
|
|
|
