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Intellectual Property Law Best Practices for Marketing Executives — Everything You Need to Know to Protect Your Brand, Your Company and Your IP in 2011
ExecSense, March 2011, Minutes: 60
In Intellectual Property Law Best Practices for Marketing Executives, ExecSense covers everything that you need to know about the fundamental principles of IP law to hold your own in IP-related discussions with your team, colleagues, lawyers, and other individuals. Take the 60 minutes to view this webinar (on your computer, mobile phone, iPad, Kindle or printed out) to update your knowledge on the most important aspects of IP law and be able to protect your brand, your company and your IP in the year ahead.
Upon ordering, ExecSense will email you a link to download the webinar files for viewing on your computer, mobile phone, iPod, iPad, Kindle or printed out. The downloaded files will include the PowerPoint presentation, audio narration and jpeg images of the slides (for watching on your mobile media device). Take advantage of your next commute, flight, business trip, lunch, or free hour in your schedule to view this webinar.
The webinar is led by experts with extensive experience teaching marketing executives the fundamentals of IP law and how to apply that knowledge to be more effective at protecting their company’s intellectual property, Peter H. Kang, Partner at Sidley Austin LLP, and focuses on:
- Everything you need to know in 60 minutes about the most important principles of IP law and how understanding fundamental IP law concepts will help you protect your company’s intellectual property and trade secrets in 2011
- A comprehensive examination of the basic IP law principles and concepts most relevant to marketing executives, including trade secrets, trademark, rights of publicity, copyright, patent, and international protection of intellectual property
- The most significant IP-related legal issues and incidents that have impacted other companies and marketing executives that you need to know (or update your knowledge) about for the upcoming year
- The 10 questions marketing executives need to be ready to answer regarding IP law, and how understanding fundamental IP law principles will help them more effectively handle IP-related issues
- Case studies of how other marketing executives have benefitted from their knowledge of IP law, examples of marketing executives who were tripped up by holes in their knowledge of IP law, and important lessons learned
Praise for ExecSense Webinars:
“Well organized, well articulated, and easy to follow. The ExecSense webinar I attended was the best virtual learning experience I've had in quite some time.” – Brian K. Moore, HR Communications, Humana
“Dynamic, up-to-date resource...” – Tina Ferguson, CEO of Rapid Success Partners
“ExecSense webinars are convenient and on-point…an intelligent discussion on a very relevant subject.” – Meghan Wulff, Focus Management Group
As with any ExecSense webinar, if you are not 100% satisfied with this webinar, you can exchange it for any other webinar. Upon ordering, ExecSense will email you the call-in number for you to listen from your office or mobile phone while viewing the PowerPoint slides (while you can view the PowerPoint online as a webinar, we will also be emailing you the PowerPoint file so you can listen offline, print out the slides, or even transfer the slide jpegs to view on your Blackberry/iPhone/iPod/iPad/Kindle).
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