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Retail Market of Cosmetics in Poland 2011 - Market Analysis and Development Forecasts for 2011-2013 (Polish Version)
PMR Ltd, March 2011, Pages: 131
Retail market of cosmetics in Poland 2011, Market analysis and development forecasts for 2011-2013 provides a concise depiction of today’s market conditions as well as a solid assessment of the market segments, distribution channels and product categories most widely expected to experience growth over the coming years. Those choosing to enter or participate in the Polish cosmetics market will benefit from valuable guidance furnished by specific, consumer-oriented research dealing directly with buying preferences, top products, and trend analysis that considers both economic conditions and purchasing power.
Overall market worth is detailed, and then explored using both a segmental approach and inspection of the most popular product categories and the channels by which cosmetic product reaches the Polish consumer. Analysis of the demands and buying habits of those consumers lends an extra degree of accuracy to the 2006-2010 recap as well as the detailed forecasts of market growth until 2013.
Cosmetic buyers in Poland patronise supermarkets, hypermarkets, chain-owned drugstores and family owned pharmacies. They purchase products via direct mail and through Internet sellers. The growth and profitability of each of these venues depends upon price, convenience and economic factors affecting both the seller and consumer. This report delves deeply into the influential issues and patterns that determine success and predicts the duration of trends such as the lipstick effect, as well as which businesses will benefit most in the months ahead.
Polish cosmetics buyers have remained devoted to their favorites, even during the recent economic downturns that have damaged other retail sectors. In addition, market saturation remains low in comparison to other countries in the region with similar preferences, creating room for growth and expansion. Retail market of cosmetics in Poland 2011 contains complete profiles of current leading cosmetic companies, including details on earnings, number of retail outlets, top products and expansion plans during the forecast period.
This title is also available in the following language
Retail Market of Cosmetics in Poland 2011 - Market Analysis and Development Forecasts for 2011-2013 (English Version)
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