|
|
 |
|
Viewing report
|
|
|
|
Global Digital Out of Home Media Forecast 2011-2015
PQ Media, March 2011, Pages: 258
Global History, Spending, Trends & Analysis: If your organization needs actionable insights to make better business decisions in the digital out-of-home media sector, consider revisiting your 2011 strategic development plan after reading the Global Digital Out-of-Home Media Forecast 2011-2015.
According to a new global forecast, digital out-of-home media (DOOH) remains among the fastest growing media in the world. The U.S. remained the largest global market, while China was the fastest growing
Technology and innovation continue to drive transformational change in global DOOH media, consumer media behavior and the marketing ecosystem, with strong prospects for sustained double digit growth for digital place-based networks, billboards & signage over the 2011-2015 forecast period. With continued global scale and increased adoption of integrated digital marketing strategies, this current research strongly suggests DOOH has the potential to create an unrivaled mass audience communications channel supporting the economic engines of both developed and emerging markets.
One reason the publisher likes the long term growth prospects for DOOH is because of its potential to reach, engage and influence an increasingly demanding, elusive and wireless connected mass consumer audience in 4 major global regions comprising 59% of the world's 6.8 billion population generating 74% of the world's $74.4 trillion in purchasing power? We're seeing just the tip of iceberg in DOOH spending long term.
DOOH is one of the world's fastest growing media. While the rate of digital OOH growth has gone through a 'gold rush' and the publisher predicted 'shakeout' phase for two consecutive years, the report anticipates U.S. digital OOH spending will grow 15.1% to $2.07 billion in 2010, with worldwide spending up 16.3% to $6.47 billion, and is expected to expand another 16.7% in 2011.
The Global Digital Out-of-Home Media Forecast 2010-2015 is the most comprehensive and respected source of strategic intelligence used by leading digital OOH operators, financial companies, brands and agencies, due to its breadth and depth of data and predictive analytics.
|
|
|
|
