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Global Nutritional Supplement Market Report: 2010 Edition

Koncept Analytics, March 2011, Pages: 45


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Nutritional supplements, also known as dietary supplements, are meant to supplement the food eaten and to provide the required nutrients to the body. It encompasses products like vitamins, minerals, probiotics, herbs, botanicals, amino acids, sports nutritional products, and specialty nutritional products, among the others.

The nutritional supplement industry has shown a significant growth over the previous years, in spite of the global economic downturn which started in late 2007. The increase can be attributed to the increasing health care costs, which make people focus on proactive health care instead of symptom relief. Also, the ageing population and the desire to remain healthy prove to be important factors in driving the nutritional supplements market. Also, people have increased faith in the nutritional supplements due to wider acceptance of such products amongst the medical profession. All these factors would continue to impact the nutritional supplements industry worldwide in the foreseeable future.

The US, Europe and Japan collectively hold a major share in the global market. In the coming years, the share of Asia is expected to increase, mainly because of the supplement market’s growth in China.

The global nutritional supplements industry is quite fragmented, with many small and large companies operating in the sphere. The fragmented nature of the industry offers scope for mergers and acquisitions.

The report analyses the global nutritional supplement market, with special focus on the regional markets. It presents a picture of the nutritional supplement market in three major regions, US, Japan and China. The report delves into the various drivers, as well as challenges, posing risk to the industry. The four major players in the global nutritional supplements industry, including Atrium Innovations, Glanbia Plc, NBTY Inc., and Herbalife Ltd. Have been profiled, along with their strategies for growth.

By combining SPSS Inc.’s data integration and analysis capabilities with our relevant findings, we have predicted the future growth of the industry. We employed various significant variables that have an impact on this industry and created regression models with SPSS Base to determine the future direction of the industry. Before deploying the regression model, the relationship between several independent or predictor variables and the dependent variable was analyzed using standard SPSS output, including charts, tables and tests.



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