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Engaging Your Audience Online
Emerging Media Research Council, Jan 2011, Pages: 20
Your customers and constituents are online. And they are talking about you. Are you listening? Are you missing sales opportunities? Is your message resonating?
Engaging with your audience online is critical for organisations today. This report helps organizations select an appropriate strategy for online engagement based on their needs, capacity, and resources.
1) Monitoring: Listen to online conversations to gain information about how your organization or industry is being discussed.
2) Responding: React to online conversations by responding to comments or questions about your brand, products and services, or industry.
3) Mobilizing: Catalyze and influence conversations about your brand, issue area or industry.
In this report, you'll also find best practices for online engagement, case studies to illustrate successful strategies, tips for responding to your audience effectively, guidance on goals and metrics to keep your campaign on track, a tools directory, and a preview of the next frontiers in this space.
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