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Viewing report
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Moving Pictures: The New Rules for Video in the Digital Age
Emerging Media Research Council, Jan 2010, Pages: 12
The average person now spends as much time online as they do watching TV. This astounding change is causing the old rules of successful communication to be rewritten. The giants of emerging media are both delivering and signifying a change in the way people connect and communicate.
This report looks at the new rules for video in the digital age as it competes with these shifts in usage trends and user behaviors.
The report looks at the following key points:
- Informality Wins on Smaller Screens
- Online Video has no Time Limits
- Find the Right Personalities to Market Your Brand
- The Spotlight is On
- News Delivery is Now an Ongoing Conversation
- Communicate What's Real In Your Product
- Each Message is a Piece of a Larger Communication Framework
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