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Moving Pictures: The New Rules for Video in the Digital Age Product Image

Moving Pictures: The New Rules for Video in the Digital Age

  • Published: January 2010
  • Region: Global
  • 12 Pages
  • Emerging Media Research Council

The average person now spends as much time online as they do watching TV. This astounding change is causing the old rules of successful communication to be rewritten. The giants of emerging media are both delivering and signifying a change in the way people connect and communicate.

This report looks at the new rules for video in the digital age as it competes with these shifts in usage trends and user behaviors.

The report looks at the following key points:

- Informality Wins on Smaller Screens
- Online Video has no Time Limits
- Find the Right Personalities to Market Your Brand
- The Spotlight is On
- News Delivery is Now an Ongoing Conversation
- Communicate What's Real In Your Product
- Each Message is a Piece of a Larger Communication Framework

Executive Summary
New Rules for Video in the Digital Age
Introduction
The Internet Age
Informality Wins on Smaller Screens
Online Video Has No Time Limits
Find the Right Personalities to Market Your Offering
Case Studies
News Delivery Is Now an Ongoing Conversation
Communicate What's Real In Your Product
Each Message Is a Piece of a Larger Communication Framework
Sources Cited and Consulted

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