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PURLs for Profit
NAPCO, March 2011
Your everything-you-need-to-know guide to personalized URLs, including: Best Practices on why they work, campaign strategy, multichannel creative, analytics, and 10 Case Studies
A New Best Practices and Cases Studies report from DirectMarketingIQ
Do you want a higher response rate?
Do you want to make a bigger profit?
Do you want to engage your customers and continue the conversation?
Then ... you need to know about PURLs and how they can achieve all the above and more!
With PURLs FOR PROFIT you'll have your personal roadmap that will show you how to successfully implement and profit from PURLs. This definitive special report takes you step-by-step on how to integrate PURLs into your marketing mix – email, direct mail, landing pages and social media – for an enhanced user experience so that prospects can make more informed purchasing decisions faster.
Here are just a few of the important takeaways you'll learn:
- Why PURLs work
- How PURLs connect the dots between direct mail, email, social media and the web
- What you should test and why
- What campaigns benefit most from PURLs
- How to create a relevant campaign
- Privacy and PURLs – what steps should you take
- How to measure your ROI
- Maintain the magic by maximizing the message, the creative and the list!
- The importance of tracking and continuing the conversation
- Where social media fits into the mix
In addition, you'll see actual case studies where PURLs have made a big difference in a variety of marketing efforts. Here's a list of the types of companies and organizations that are featured in this informative special report:
- Financial Services
- Higher Education
- Publishing
- Nonprofit
- Retail
- Technology
- Seminar/Conference
- Quick-Service Restaurant
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