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Evaluating Health and Wellness Incentive Programs for Behavior Change - 45 Minute Webinar
Healthcare Intelligence Network, Feb 2011, Minutes: 45
Premera Blue Cross is constantly evaluating how changes to incentives for member participation and engagement in health and wellness programs impact behavior change.
During Evaluating Health and Wellness Incentive Programs for Behavior Change, Neal Sofian, MSPH, director of member engagement at Premera, shared his organization's techniques and strategies to increase engagement in and results from health and wellness programs.
He will describe:
- What incentives are effective for HRA completion, biometric screening, program participation and health goal attainment as well as compliance issues related to these incentives;
- How small changes in incentive design can have an impact on participation and engagement;
- The integration of tailored messaging for incentives; and
- The emerging role of psychodynamics in incentive programs.
- Have questions on our webinar and/or webinar formats?
You can listen to this program right in your office and enjoy significant savings – no travel time or hassle; no hotel expenses. It’s so convenient! Invite your staff members to gather around a conference table to listen to the CD, DVD or the On Demand version.
WHO WILL BENEFIT FROM THIS CONFERENCE?
CEOs
- Medical directors
- Disease management directors
- Managers and coordinators
- Health plan executives
- Wellness professionals
- Human resource professionals
- Care management nurses
- Business development
- Strategic planning directors.
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