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Social Gaming: Market Updates 1Q 2011
Parks Associates, March 2011, Pages: 51
This report focuses on the growing importance of social gaming. It analyzes the current state of the industry, market dynamics, business models, monetization opportunities, and revenue forecasts.
“As more than 200 million people play games on Facebook every month, social gaming has exploded to become the most visible category of online gaming,” said Pietro Macchiarella, Research Analyst. “Today, a significant share of the population lists games and social networking as one of their top primary forms of entertainment. While Facebook's dominance is both a driver and an inhibitor for the social gaming market, revenues from virtual items and advertising will keep growing exponentially in the next few years.”
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