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How to Use Client Alerts to Gain New Business and Retain Existing Clients as an IP Lawyer
ExecSense, April 2011, Minutes: 60
In How to Use Client Alerts to Gain New Business and Retain Existing Clients as an IP Lawyer, ExecSense examines the most effective strategies and best practices used by leading intellectual property lawyers to draft client alerts that are actually read by clients and can serve as an effective marketing tool. Take the 60 minutes to view this webinar (on your computer, mobile phone, iPad, Kindle or printed out) and learn valuable tips and techniques for drafting effective client alerts so that you will be able to hone in on the information that your clients and prospective clients would really like to hear about.
Upon ordering, ExecSense will email you a link to download the webinar files for viewing on your computer, mobile phone, iPod, iPad, Kindle or printed out. The downloaded files will include the PowerPoint presentation, audio narration and jpeg images of the slides (for watching on your mobile media device). Take advantage of your next commute, flight, business trip, lunch, or free hour in your schedule to view this webinar.
The webinar is led by an expert on drafting effective client alerts for intellectual property lawyers, Donald Mazzella, COO of Information Strategies, Inc., and focuses on:
- Everything you need to know in 60 minutes to draft client alerts that are actually read by your clients and can serve as an effective marketing tool
- Easy-to-implement tips and techniques that other leading IP lawyers have found to be most successful for drafting effective client alerts, including tips for keeping client alerts brief, drafting client alerts that are specific to intellectual property, including a personal message in each client alert, tracking and managing client lists, drafting client alerts that are easy to read, and more
- The 10 questions most asked by IP lawyers with respect to how they can draft effective client alerts that will be read by clients and serve as a powerful marketing tool, and how to avoid the most common mistakes that can annoy and anger clients
- Case studies of other IP lawyers widely perceived as experts in drafting effective client alerts, tips and techniques they find work best, and important lessons learned
Praise for ExecSense Webinars:
'An expeditious way to obtain authoritative current information and ideas on a subject of interest.' – David Kera, Partner, Oblon Spivak
'Just in time information to improve knowledge of current topics and trends.” – Thomas M. Armstrong, Attorney, Reid and Riege
“Well organized, well articulated, and easy to follow. The ExecSense webinar I attended was the best virtual learning experience I've had in quite some time.” – Brian K. Moore, HR Communications, Humana
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