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Peru Consumer Electronics Report Q2 2011
Business Monitor International, March 2011, Pages: 43
Peru Consumer Electronics Report provides industry professionals and strategists, corporate analysts, electronics associations, government departments and regulatory bodies with independent forecasts and competitive intelligence on Peru's consumer electronics industry.
Peru’s consumer electronics devices market, defined as the addressable market for computing devices, mobile handsets and AV products, is projected to be worth around US$2.0bn in 2011. Consumer spending on flat-screen TV sets, handsets, and other devices was on an upwards trajectory in 2010.
BMI believes that the Peruvian market has robust growth potential. The implementation of digital TV broadcasting will drive demand for flat-screen TV sets, while expansion in rural areas should boost the mobile handset segment. The resilience of the Peruvian consumer throughout the downturn is one factor underlying our constructive view, and we see a strong case for Peruvian households to become increasingly affluent.
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