Indian Dairy Market Report & Forecasts 2011-2016

IMARC Group, April 2011, Pages: 103

Being the world’s largest producer and consumer of dairy products, India represents one of most lucrative dairy markets. The authors find that the sales of dairy products in India will nearly double its size from INR 2.6 Trillion (US$ 60 Billion) to around INR 5.1 Trillion (US$ 115 Billion) by 2016.

Indian Dairy Market Report & Forecasts 2011-2016 provides an analytical and statistical insight into the Indian Dairy market. The study which has been undertaken using both desk research and two waves of qualitative primary research has analyzed three aspects of the Indian Dairy Market.

The first section quantifies the Indian dairy market into twelve major classes and investigates the current and future opportunities in each of these classes. The second section involves an in-depth understanding of dairy consumption patterns among Indian consumers and the potential of value added dairy products. The third section investigates the usage of natural colouration in dairy products and evaluates their current and future potential.

What we have achieved in this report:

Comprehensive situation analysis of the Indian dairy market and its dynamics:

Classes Covered: Milk, Curd, Butter, Ghee, Paneer, Cheese, Tea, Coffee, Dairy Whiteners, Infant Nutrition, Malt Beverages and Ice Cream

Focus of the analysis in each Class:

- Drivers and challenges in each market

- Historical sales trends

- Individual analysis of the unorganized and organized markets

- Structure of the market

- Key players and products available in these markets

- Six year sales forecasts (2011-2016)

Understanding the dairy consumption patterns of Indian consumers and evaluating the potential of value added products:

In order to gain a consumer insight on the awareness and acceptance levels of value added dairy products, IMARC Conducted in-depth interviews with Industry experts and consumers in major metropolitan and tier-1 cities in India

Focus of the analysis:

- Buying behavior

- Price sensitivity

- Nutritional requirements

- Consumer awareness of value added products

- Brand loyalty and switching trends

- Potential of value added dairy products in India

Understanding the current landscape of natural colouration in dairy products:

Classes Covered: Butter, Cheese, Yoghurt, Margarine, Flavored Milk and Ice Cream

Focus of the analysis:

- Size of the natural colouration market in India

- Key drivers and challenges in the market

- Usage of natural colouration in dairy products

Information Sources:

Information has been sourced from both primary and secondary sources:

- Primary sources include industry surveys and face to face/telephonic interviews with consumers and industry experts.

- Secondary sources include proprietary databases and search engines. These sources include company websites and reports, books, trade journals, magazines, white papers, Industry Portals, government sources and access to more than 4000 paid databases.

1. Research Methodology & Market Definitions

2. Executive Summary

3. Indian Dairy Industry: Market Analysis
3.1 Market Drivers
3.1.1 India is the World’s Largest Producer & Consumer of Dairy Products
3.1.2 Huge Consumer Base Coupled with Rising Affluence
3.1.3 Increasing Institutional & Retail Business
3.1.4 Value Addition
3.2 Weaknesses
3.2.1 Milk Productivity Remains Highly Inefficient in the Country
3.2.2 Inadequate Infrastructure & Facilities
3.2.3 Large Scale Prevalence of Adulterated Products

4. Indian Dairy Industry: Market Performance
4.1 Primary Dairy Market
4.1.1 Liquid Milk
4.1.2 Curd/Yoghurt
4.1.3 Cheese
4.1.4 Butter
4.1.5 Ghee
4.1.6 Paneer (Cottage Cheese)
4.2 Secondary Dairy Market
4.2.1 Tea
4.2.2 Coffee
4.2.3 Dairy Whiteners
4.2.4 Infant Nutrition
4.2.5 Malted Foods
4.2.6 Ice Cream

5. The Indian Market for Health & Wellness Foods
5.1 Key Factors Driving the Health & Wellness Foods Market in India
5.2 Current Landscape of the Health & Wellness Foods Market in India

6. Fortification of Dairy Products in India
6.1 Current Scenario
6.2 Awareness & Acceptance Levels of Fortified Dairy Products in India
6.2.1 Popularity of Packaged Dairy Products is High Among Urban Households
6.2.2 Nutrition is the Most Important Factor When it Comes to Buying Dairy Products
6.2.3 Fortified Products are Popular Only in Selected Dairy Categories
6.2.4 Consumers Are Willing to Switch to Value Added Products That Are Not Too Expensive
6.2.5 There is a Good Potential for Personalized Dairy Products
6.2.6 Survey Conclusions

7. The Usage of Natural Coloration in Dairy Products
7.1 Natural Colouration in the Food Industry: Global Scenario
7.2 Natural Colouration in the Food Industry: Indian Scenario
7.3 Natural Colouration Trends in the Dairy Industry

8. Key Player Profiles
8.1 Amul
8.2 Mother Dairy Fruits & Vegetables Pvt Limited
8.3 Nestle India Limited
8.4 Britannia Industries Limited
8.5 Hindustan Unilever Limited
8.6 Karnataka Co-operative Milk Producers Federation Limited
8.7 Hatsun Agro Product Limited

List of Figures

Figure 3 1: India – Milk Production Volume (in Million Tons), 1951 & 2009
Figure 3 2: India – Milk & Liquid Dairy Products Consumption Volume (in Billion Litres),
Figure 3 3: India – Population (in Billion), 2010 & 2015
Figure 3 4: Rising Incomes in India, 2005 & 2013
Figure 3 5: India – Penetration of the Organized Sector in Key Dairy Categories,
Figure 4 1: India – Dairy Market (in Billion INR), 2008 to 2010
Figure 4 2: India – Breakup of Organized & Unorganized Dairy Market (in %),
Figure 4 3: India – Dairy Market Forecast (in Billion INR), 2011 to 2016
Figure 4 4: India – Breakup of Organized & Unorganized Dairy Market Forecast (in %),
Figure 4 5: India – Liquid Milk Market, (in Billion INR), 2005-2010
Figure 4 6: India – Breakup of Organized & Unorganized Liquid Milk Market (in %),
Figure 4 7: India – Liquid Milk Market Forecast (in Billion INR), 2011 to 2016
Figure 4 8: India – Breakup of Organized & Unorganized Liquid Milk Market Forecast (in %),
Figure 4 9: India – Curd/ Yoghurt Market (in Billion INR), 2005-2010
Figure 4 10: India – Breakup of Organized & Unorganized Curd/ Yoghurt Market (in %),
Figure 4 11: India – Organized Curd/Yoghurt Market, Share of Key Brands (in %), 2007
Figure 4 12: India – Curd/Yoghurt Market Forecast (in Billion INR), 2011 to 2016
Figure 4 13: India – Breakup of Organized & Unorganized Curd/ Yoghurt Market Forecast (in %),
Figure 4 14: India – Cheese Market (in Million INR), 2006 to 2010
Figure 4 15: India – Cheese Market Breakup by Type (in %), 2006
Figure 4 16: India – Cheese Market Breakup by Region (in %), 2006
Figure 4 17: India – Cheese Market, Share of Key Brands (in %), 2009
Figure 4 18: India – Cheese Market Forecast (in Billion INR), 2011 to 2016
Figure 4 19: India – Butter Market (in Billion INR), 2005-2010
Figure 4 20: India – Breakup of Organized & Unorganized Butter Market (in %),
Figure 4 21: India – Butter Market Forecast (in Billion INR), 2011 to 2016
Figure 4 22: India – Breakup of Organized & Unorganized Butter Market Forecast (in %),
Figure 4 23: India – Ghee Market (in Billion INR), 2005-2010
Figure 4 24: India – Breakup of Organized & Unorganized Ghee Market (in %),
Figure 4 25: India – Ghee Market Forecast (in Billion INR), 2011 to 2016
Figure 4 26: India – Breakup of Organized & Unorganized Ghee Market Forecast (in %),
Figure 4 27: India – Paneer Market (in Billion INR), 2006 to 2010
Figure 4 28: India – Breakup of Organized & Unorganized Paneer Market (in %),
Figure 4 29: India –Paneer Market, Share of Key Brands (in %), 2008
Figure 4 30: India – Paneer Market Forecast (in Billion INR), 2011 to 2016
Figure 4 31: India – Breakup of Organized & Unorganized Paneer Market Forecast (in %),
Figure 4 32: India – Tea Market (in Billion INR), 2008 to 2010
Figure 4 33: India – Tea Market, Breakup of Organized & Unorganized Market (in %), 2008, 2009 & 2010
Figure 4 34: India – Tea Market, Volume Share of Key Players (in %), 2008* & 2010*
Figure 4 35: India – Tea Market, Value Share of Key Players (in %), 2008* & 2010*
Figure 4 36: India – Tea Market Forecast (in Billion INR), 2011 to 2016
Figure 4 37: India – Tea Market, Breakup of Organized & Unorganized Market Forecast (in %),
Figure 4 38: India – Organized* Coffee Market (in Billion INR), 2008 to 2010
Figure 4 39: India – Branded Coffee Market, Share of Key Brands (in %), 2009
Figure 4 40: India – Branded Coffee Market Forecast (in Billion INR), 2010 to 2016
Figure 4 41: India – Dairy Whitener Market (in Billion INR), 2005 - 2010
Figure 4 42: India – Dairy Whitener Market, Share of Key Brands (in %), 2008-09
Figure 4 43: India – Dairy Whitener Market Forecast, (in Billion INR), 2011 to 2016
Figure 4 44: India – Infant Nutrition Market (in Billion INR), 2006 to 2010
Figure 4 45: India – Infant Nutrition Market Forecasts (in Billion INR), 2011 to 2016
Figure 4 46: India – Malt Beverage Market (in Million INR), 2008-09 to 2010-11
Figure 4 47: India – Malt Beverage Market, Share of White & Brown Beverages (in %), 2009-10
Figure 4 48: India – Malt Beverage Market Share of Key Brands (in %), 2008-09
Figure 4 49: India – Malt Beverage Market Forecast (in Billion INR), 2011-12 to 2016-17
Figure 4 50: India – Ice Cream Market (in Billion INR), 2008-09 to 2010-11
Figure 4 51: India – Breakup of Organized & Unorganized Ice Cream Market (in %),
Figure 4 52: India – Share of Ice Cream Market by Category (in %), 2004-05 & 2009-10
Figure 4 53: India: Organized Ice Cream Market, Share of Key Brands (in %), 2008-09
Figure 4 54: India – Ice Cream Market Forecast (in Billion INR), 2011 to 2016
Figure 4 55: India – Breakup of Organized & Unorganized Ice Cream Market Forecast (in %),
Figure 5 1: India: Health & wellness Food Categories
Figure 5 2: India – Breakup of Urban & Rural Population (in Million), 2006, 2011, 2016 & 2021
Figure 5 3: India – Growth of Packaged Foods in India
Figure 5 4: India – Prevalence of Various lifestyle Diseases (in Millions), 2010 & 2015
Figure 5 5: India – Health & Wellness Market (in Billion INR), 2008 to 2010
Figure 5 6: India – Health & Wellness Market Breakup by Category, (in %), 2008
Figure 5 7: India – Health & Wellness Market Forecast (in Billion INR), 2011 to 2016
Figure 6 1: Dairy Products Consumption Pattern Breakup: (Local, Branded, Both Local & Branded)
Figure 6 2: Importance of Price as a Purchasing Factor
Figure 6 3: Importance of Nutrition as a Purchasing Factor
Figure 6 4: Importance of Taste as a Purchasing Factor
Figure 6 5: Importance of Brand as a Purchasing Factor
Figure 6 6: Level of Significance for Nutrition, Price, Brand & Taste.
Figure 6 7: Penetration of Fortified Dairy Products, (in %)
Figure 6 8: Consumer Preference Between Normal & Fortified Dairy Products, (in %)
Figure 6 9: Price That Consumers are Willing to Pay for Fortified Dairy Products, (in %)
Figure 6 10: Preference between Tailor-made & General Product
Figure 7 1: Global: Natural & Synthetic Food Colours Market (in Billion INR), 2008 to 2010
Figure 7 2: Global: Breakup of Natural Colours Market by Region, (in %), 2009
Figure 7 3: Global: Natural & Synthetic Food Colours Market Forecast (in Billion INR),
Figure 7 4: India, Natural Food Colours Market (in Million INR) 2008 to 2010
Figure 7 5: India, Natural Food Colours Market Forecast (in Million INR),
Figure 8 1: GCMMF Annual Turnover (in Billion INR), 2005-06 to 2009-10
Figure 8 2: Mother Dairy, Annual Turnover (in Billion INR), 2005-06 to 2009-10
Figure 8 3: Nestlé India Limited, Annual Turnover (in Billion INR), 2005-06 to 2009-10
Figure 8 4: Britannia Industries Limited, Annual Turnover (in Billion INR), and 2005-06 to 2009-10
Figure 8 5: Hindustan Unilever Limited, Annual Turnover (in Billion INR), and 2008-09 to 2009-10
Figure 8 6: Karnataka Cooperative Milk Producers' Federation Limited, Annual Turnover
Figure 8 7: Hatsun Agro Products Limited, Annual Turnover (in Billion INR),

List of Tables

Table 1 1: India – Dairy Market Definition
Table 2 1: India: Primary Dairy Market, 2010 & 2016
Table 2 2: India: Secondary Dairy Market, 2010 & 2016
Table 2 3: India: Dairy Market, Natural Colouration Trends
Table 4 1: India: Primary Dairy Market, 2010 & 2016
Table 4 2: India: Secondary Dairy Market, 2010 & 2016
Table 4 3: India: Coffee Consumption by Region, 2003 & 2009
Table 4 4: India: Weaning Foods Market, List of Key Brands
Table 4 5: India: Infant Milk Market, List of Key Brands
Table 4 6: India: Malt Beverage Market, List of Key Brands
Table 4 7: India: Ice Cream Market, Sales by Region (in %), 2008-09
Table 7 1: Key Natural Ingredients & their Colours
Table 7 2: India: Dairy Market, Natural Colouration Trends

- Amul
- Mother Dairy Fruits & Vegetables Pvt Limited
- Nestle India Limited
- Britannia Industries Limited
- Hindustan Unilever Limited
- Karnataka Co-operative Milk Producers Federation Limited
- Hatsun Agro Product Limited

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