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Mobile Youth Handset Report 2011: From Differentiation to Discover
MobileYouth, March 2011
Youth Handset Trends and Behavior 2011 is designed for mobile handset brands who have a growing interest in their young customers (aged under 29 yrs).
In this report, mobileYouth shares 10 years of experience working with both leading handset brands in 65 countries as well as insights drawn from real youth. The report aims to highlight the key issues facing handset brands today – how can they effectively market to the young people in the new Mobile Youth Age where traditional advertising no longer works?
This report is one of four reports available in the overall '2011 mobileYouth Report'. For further details, please visit the 'Also Available' link below.
Also available
2011 mobileYouth Report
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