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Clients for Life
Cavendish, April 2011, Pages: 44
`Clients for Life`is more than a resource, it's a map to chart the future Navigating the Future ... A Guide for the Journey
Who is this for?
For individuals in transition who seek proven strategies and processes to help navigate their skills to keep Clients for Life.
What are the different components covered?
Introduction - Prepares you for the transition journey. Addresses the variety of emotions that you may experience with change: loss, fear, frustration, relief, anger, excitement, 'up in the air,' 'out of control' and tips to help you manage successfully to keep Clients for Life.
The Set of the Sails - Provides the essential information you need to build your skills. Resume purpose, content, style, design and formats are covered including numerous examples are given to help you prepare for unleashing your skills to keeping your clients for life.
Hoist a Banner - Introduces you to creative ways to package the ideas you will need to be successful in keeping your clients for life.
Charting a Course - Begins by illustrating the work you have done to date and maps the manoeuvres and exercises that must be accomplished to ensure a successful passage. The focus is on; Clients for Life - Building Long-Term Relationships
If you could take everything we know about communications, put it all in a large pot, boil it and distill it down into its critical essence, it is about the importance of relationships in successful selling. Building and maintaining long-term selling relationships is the key behaviour and skill of the top ten percent of the money earners in sales, in every field, selling every product and service.
The Reason for Success
Most of your success in life will depend on your ability to get along well with other people, and on the quality of your relationships. Psychologist Sidney Jourard, found that 85 percent of a person's happiness in life comes from happy interactions with other people. The reverse holds true as well: 85 percent of a person's unhappiness or problems in life comes from difficulties in getting along with others.
Sell to Lots of People
Anyone can sell to a few people, some of the time. But only the very best human relations experts can sell to a wide variety of people, and sell to them repeatedly. The only way that you can make the kind of big money that you are capable of is by selling more easily, and more often, to the prospects you talk to, and by having those prospects open doors to others through testimonials and referrals. All top salespeople build and maintain high quality business relationships with their customers and sell to them repeatedly year after year.
Decide Emotionally, Justify Logically
We are all sensitive to the quality of our relationships with other people. We are primarily emotional and we make most of our decisions on the basis of how we feel inside. We may carefully consider all of the logical and practical reasons why or why not with regard to buying a product or service, but in the final analysis we tend to go with our gut feeling. We listen to our inner voices. We obey the dictates of our hearts. We buy on the basis of how we feel about the relationship that we have with the other person. Where there is no relationship, there is no sale.
Focus on the Key Variable
Everything that you ever learned of value in the profession of selling, regarding your product or service, or personality, is only helpful to the degree to which it contributes to the building of high quality relationships with customers.
Action Exercises
Here are two things you can do immediately to put these ideas into action.
First, become a relationship expert in sales. Focus first on the relationship, above all, and the sale will take care of itself.
Second, take care of your relationships once you have built them. Never take them for granted. Tend to them as you would to a flower garden.
He/she Who Fishes on Catches One - Addresses the importance of clients for life successfully.
If Your Ship Doesn't Come in, Sail Out to It - Explains the various methods and ideas channels.
Breaking Away - To help you break away from the pack and make the best use of unleashing your skills successfully to keep your clients for life.
Home-Port - Focuses on understanding on keeping your clients for life.
`Every` person in the world will benefit from this comprehensive information and help them to be successful, now and in the future.
Open your mind to the ‘Challenges’ you face in winning the job for your success.
Incorporated in the presentation
No matter what kind of business you're in, building customer relations should be one of your top priorities. All customers, whether on-line or off, like to feel that they are appreciated when they shop in your brick and mortar store or through your web-site. It's easy in today's hurry up, not enough hours in the day society we live in, for business owners to get all caught up in their everyday schedules of running their businesses and loose focus on why they have a business in the first place... CUSTOMERS!
Contents
This presentation is Dedicated to all that wish to achieve a stronger partnership with which they negotiate, where both parties feel good about the results.
Whichever way you choose to promote your business, always remember that the customer is the only reason you have a business in the first place, and you should do everything in your power to make their experience the absolute very best it can be. It's not always about the lowest or cheapest prices either, sometimes it's about how they are being treated that keeps them coming back.
This presentation is the result of a fresh in-depth analysis and evaluation and reveals how the landscape of this sector has been evolving dramatically over the last few years.
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