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Advertising Expenditure in Germany

  • ID: 1606891
  • May 2014
  • Region: Germany
  • 12 pages
  • Heernet Ventures Limited

This 12 page report provides industry update for the Advertising Expenditure industry in Germany. It covers key areas such as industry size, structure and digital adspend analysis. The report has 9 tables and figures of key industry data.

These industry profiles provide an in depth and comprehensive analysis of a particular segment of the media and telecoms industry in a particular country. The profile covers industry size, structure, recent developments, competitive environment, major players and regulatory environment.

The data is collated from authoritative sources and analysed by an in house team of analysts who are solely focused on researching the media, telecoms and technology industries.

With a dedicated focus on the media, telecoms and technology industries, the author publishes research that is relevant, rigorous and comprehensive. The reports are relevant for professionals in the following areas:
- Industry professionals involved in areas such as strategy and business development;
- Market research and advertising executives;
- Advisors, consultants and investment bankers;
- Private equity/venture capital investors;
- Fund managers.

Note: Product cover images may vary from those shown

Germany

Industry size/structure

Adspend by medium

Digital adspend

Table of Figures

Figure 1. Advertising expenditure in Germany, adspend (Q1 2013-14)

Figure 2. Advertising expenditure in Germany, adspend (2012-13)

Figure 3. Advertising expenditure in Germany, adspend- yearly (2011-12)

Figure 4. Advertising expenditure in Germany, adspend- quarterly (Q1 2012- Q4 2013)

Figure 5. Advertising expenditure in Germany, adspend- yearly (2012-13)

Figure 6. Advertising expenditure in Germany, adspend forecast (2012-14f)

Figure 7. Advertising expenditure in Germany, adspend forecast (2012-16f)

Figure 8. Advertising expenditure in Germany, digital display adspend forecast (2012-14f)

Figure 9. Advertising expenditure in Germany, digital adspend by segment (2011-13)

Note: Product cover images may vary from those shown
Note: Product cover images may vary from those shown

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