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Directories (Yellow Pages) in China
Heernet Ventures Limited, Sep 2011, Pages: 17
This 17 page report profiles the Yellow Pages industry in China. It covers market size and structure including the advertising expenditure, ICT data, analyses of local search services, online mapping services and mobile internet segments.The profile provides key information on major players in the industry including Baidu, China Telecom Group Yellow Pages Company; China Unicom; NetEase Inc and Sina Corporation.
Heernet Ventures` industry profiles provide an in depth and comprehensive analysis of a particular segment of the media and telecoms industry in a particular country. The profile covers industry size, structure, recent developments, competitive environment, major players and regulatory environment.
The data is collated from authoritative sources and analysed by an in house team of analysts who are solely focused on researching the media, telecoms and technology industries.
With a dedicated focus on the media, telecoms and technology industries, Heernet Ventures publishes research that is relevant, rigorous and comprehensive.
The reports are relevant for professionals in the following areas:
- Industry professionals involved in areas such as strategy and business development;
- Market research and advertising executives;
- Advisors, consultants and investment bankers;
- Private equity/venture capital investors;
- Fund managers.
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