Outdoor Advertising in China

Heernet Ventures Limited, September 2011, Pages: 20

This 20 page report profiles the Outdoor Advertising industry in China. It covers market size and structure including Transport advertising, airport advertising and street furnishing/Billboard advertising. The profile provides key information on major players in the industry including Airmedia Group Inc, Clear Media, Focus Media, JC Decaux, China New Media Corporation, Search Media and Touch Media.
Heernet Ventures` industry profiles provide an in depth and comprehensive analysis of a particular segment of the media and telecoms industry in a particular country. The profile covers industry size, structure, recent developments, competitive environment, major players and regulatory environment.
The data is collated from authoritative sources and analysed by an in house team of analysts who are solely focused on researching the media, telecoms and technology industries.
With a dedicated focus on the media, telecoms and technology industries, Heernet Ventures publishes research that is relevant, rigorous and comprehensive.
The reports are relevant for professionals in the following areas:
- Industry professionals involved in areas such as strategy and business development;
- Market research and advertising executives;
- Advisors, consultants and investment bankers;
- Private equity/venture capital investors;
- Fund managers.

SECTOR OVERVIEW

SECTOR SIZE

SECTOR STRUCTURE

Transport advertising

Airport Advertising

Street Furnishing/Billboard advertising

MAJOR PLAYERS / COMPETITIVE ENVIRONMENT

AirMedia Group Inc

Clear Media

China New Media Corporation

Focus Media

JCDecaux

Search Media

Tom Outdoor Media Group

Touch Media

Vision China

REGULATORY ENVIRONMENT

Airmedia Group Inc, Clear Media, Focus Media, JC Decaux, Search Media, Touch Media, TOM Outdoor Media, Vision China, China New Media Corporation

Customers who bought this item also bought

• Research on Outdoor Advertising Industry in China, 2012-2016
• China Advertising Industry Report, 2010-2011
• China Advertising Industry Report, 2010-2011
• China’s Advertising Sweet Spot: Targeting Young, Upwardly Mobile Consumers with Digital Media
• China Advertising Industry Report, 2009-2010
• China Advertising Industry Report, 2009-2010
• China Advertising Industry Report, 2012-2015
• Outdoor Advertising - Global Strategic Business Report
• China Online Advertising Industry Growth and Forecast 2016
• China Law & Practice Subscription