Baked Goods in Vietnam

Euromonitor International, March 2013, Pages: 62

In 2012, local brands continued to grow across all retail channels thanks to the government’s continuous support to promote Vietnam products. The Vietnamese retail union has made efforts to encourage its members to bring in more Vietnamese brands. At the same time, the union also helped local brands to improve their quality to qualify for listings in modern channels. This movement was also penetrating into the rural areas with the government’s subsidy for participation in local fairs and...

Euromonitor International's Baked Goods in Vietnam report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2008-2012, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2017 illustrate how the market is set to change.

Product coverage: Bread, Cakes, Pastries.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
- Get a detailed picture of the Baked Goods market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.

BAKED GOODS IN VIETNAM
Euromonitor International
March 2013

LIST OF CONTENTS AND TABLES

Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Sales of Baked Goods by Category: Volume 2007-2012
Table 2 Sales of Baked Goods by Category: Value 2007-2012
Table 3 Sales of Baked Goods by Category: % Volume Growth 2007-2012
Table 4 Sales of Baked Goods by Category: % Value Growth 2007-2012
Table 5 Packaged/Industrial Bread by Type: % Value Breakdown 2007-2012
Table 6 Packaged/Industrial Cakes: Single Portion vs Multi-pack % Breakdown by Type 2007-2012
Table 7 Baked Goods Company Shares 2008-2012
Table 8 Baked Goods Brand Shares 2009-2012
Table 9 Sales of Baked Goods by Distribution Format: % Analysis 2007-2012
Table 10 Forecast Sales of Baked Goods by Category: Volume 2012-2017
Table 11 Forecast Sales of Baked Goods by Category: Value 2012-2017
Table 12 Forecast Sales of Baked Goods by Category: % Volume Growth 2012-2017
Table 13 Forecast Sales of Baked Goods by Category: % Value Growth 2012-2017
Bien Hoa Confectionery Corp (bibica) in Packaged Food (vietnam)
Strategic Direction
Key Facts
Summary 1 Bien Hoa Confectionery Corp (Bibica): Key Facts
Summary 2 Bien Hoa Confectionery Corp (Bibica): Operational Indicators
Company Background
Production
Competitive Positioning
Summary 3 Bien Hoa Confectionery Corp (Bibica): Competitive Position 2012
Kinh Do Corp in Packaged Food (vietnam)
Strategic Direction
Key Facts
Summary 4 Kinh Do Corp: Key Facts
Summary 5 Kinh Do Corp: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 6 Kinh Do Corp: Competitive Position 2012
Executive Summary
Slowed Down Demand Due To Inflation Makes Competition Even Tougher
Domestic Companies Continue To Receive Support From the Government
Increased Sophistication and Busy Lifestyles Boost Convenience Products
Opportunity for Growth in Suburban and Rural Areas
A Positive Outlook
Key Trends and Developments
Inflation and Expense Cutbacks Forged Ways for Creative Solutions
Government Continues To Support Local Brands
Urbanisation Boosts Sales of Convenience Products
Local Players Increase Investment in Marketing and Branding
Increased Health Awareness Shapes Innovation and Marketing Direction
Foodservice - Key Trends and Developments
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 14 Foodservice Sales of Packaged Food by Category: Volume 2007-2012
Table 15 Foodservice Sales of Packaged Food by Category: % Volume Growth 2007-2012
Table 16 Forecast Foodservice Sales of Packaged Food by Category: Volume 2012-2017
Table 17 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2012-2017
Impulse and Indulgence Products - Key Trends and Developments
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 18 Sales of Impulse and Indulgence Products by Category: Volume 2007-2012
Table 19 Sales of Impulse and Indulgence Products by Category: Value 2007-2012
Table 20 Sales of Impulse and Indulgence Products by Category: % Volume Growth 2007-2012
Table 21 Sales of Impulse and Indulgence Products by Category: % Value Growth 2007-2012
Table 22 Company Shares of Impulse and Indulgence Products 2008-2012
Table 23 Brand Shares of Impulse and Indulgence Products 2009-2012
Table 24 Forecast Sales of Impulse and Indulgence Products by Category: Volume 2012-2017
Table 25 Forecast Sales of Impulse and Indulgence Products by Category: Value 2012-2017
Table 26 Forecast Sales of Impulse and Indulgence Products by Category: % Volume Growth 2012-2017
Table 27 Forecast Sales of Impulse and Indulgence Products by Category: % Value Growth 2012-2017
Meal Solutions - Key Trends and Developments
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 28 Sales of Meal Solutions by Category: Volume 2007-2012
Table 29 Sales of Meal Solutions by Category: Value 2007-2012
Table 30 Sales of Meal Solutions by Category: % Volume Growth 2007-2012
Table 31 Sales of Meal Solutions by Category: % Value Growth 2007-2012
Table 32 Company Shares of Meal Solutions 2008-2012
Table 33 Brand Shares of Meal Solutions 2009-2012
Table 34 Forecast Sales of Meal Solutions by Category: Volume 2012-2017
Table 35 Forecast Sales of Meal Solutions by Category: Value 2012-2017
Table 36 Forecast Sales of Meal Solutions by Category: % Volume Growth 2012-2017
Table 37 Forecast Sales of Meal Solutions by Category: % Value Growth 2012-2017
Nutrition/staples - Key Trends and Developments
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 38 Sales of Nutrition/Staples by Category: Volume 2007-2012
Table 39 Sales of Nutrition/Staples by Category: Value 2007-2012
Table 40 Sales of Nutrition/Staples by Category: % Volume Growth 2007-2012
Table 41 Sales of Nutrition/Staples by Category: % Value Growth 2007-2012
Table 42 Company Shares of Nutrition/Staples 2008-2012
Table 43 Brand Shares of Nutrition/Staples 2009-2012
Table 44 Forecast Sales of Nutrition/Staples by Category: Volume 2012-2017
Table 45 Forecast Sales of Nutrition/Staples by Category: Value 2012-2017
Table 46 Forecast Sales of Nutrition/Staples by Category: % Volume Growth 2012-2017
Table 47 Forecast Sales of Nutrition/Staples by Category: % Value Growth 2012-2017
Market Data
Table 48 Sales of Packaged Food by Category: Volume 2007-2012
Table 49 Sales of Packaged Food by Category: Value 2007-2012
Table 50 Sales of Packaged Food by Category: % Volume Growth 2007-2012
Table 51 Sales of Packaged Food by Category: % Value Growth 2007-2012
Table 52 GBO Shares of Packaged Food 2008-2012
Table 53 NBO Shares of Packaged Food 2008-2012
Table 54 NBO Brand Shares of Packaged Food 2009-2012
Table 55 Penetration of Private Label by Category 2007-2012
Table 56 Sales of Packaged Food by Distribution Format: % Analysis 2007-2012
Table 57 Sales of Packaged Food by Category and Distribution Format: % Analysis 2012
Table 58 Forecast Sales of Packaged Food by Category: Volume 2012-2017
Table 59 Forecast Sales of Packaged Food by Category: Value 2012-2017
Table 60 Forecast Sales of Packaged Food by Category: % Volume Growth 2012-2017
Table 61 Forecast Sales of Packaged Food by Category: % Value Growth 2012-2017
Sources
Summary 7 Research Sources

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