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Biscuits In Australia
Euromonitor International, Oct 2011, Pages: 58
Irrespective of the perception of a strong national financial position and robust labour market, Australian consumers continue to display cautionary behaviour. Private label range extensions proved popular amongst value-conscious consumers as a post-recessionary measure to curb household expenditure, particularly more premium private label lines that closely imitate leading branded products. However, in 2011 producers engaged in extensive price discounting in order to ensure that branded...
The Biscuits in Australia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2006-2010, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2015 illustrate how the market is set to change.
Product coverage: Bread, Cakes, Hot Cereals, Pastries, RTE Cereals, Savoury Biscuits and Crackers, Sweet Biscuits.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Biscuits market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
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