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Biscuits in Bulgaria
Euromonitor International, March 2012, Pages: 51
Biscuits is one of the segments within bakery products that benefits from the most new product development. Due to the specifics of the category (products are eaten both as a snack and a treat), biscuits producers adopt trends from other packaged food categories such as health foods, spreads and confectionery. In 2011 new product development occurred within the portfolios of both local and multinational companies. With respect to the local companies, it mainly concerned addition of new flavours...
The Biscuits in Bulgaria report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2007-2011, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2016 illustrate how the market is set to change.
Product coverage: Bread, Cakes, Hot Cereals, Pastries, RTE Cereals, Savoury Biscuits and Crackers, Sweet Biscuits.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Biscuits market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
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