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Biscuits in China
Euromonitor International, Oct 2011, Pages: 80
Overall the biscuits category achieved higher growth of 12% in 2011 compared with 2010. This was mainly due to consumers’ higher disposable income and the increasing unit price of biscuits. Thanks to strong daily consumption, demand for biscuits never decreased over the review period. With more disposable income, less time for preparing food, as well as the increasing call for leisure products, demand for biscuits continued to rise in 2011.
The Biscuits in China report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2006-2010, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2015 illustrate how the market is set to change.
Product coverage: Bread, Cakes, Hot Cereals, Pastries, RTE Cereals, Savoury Biscuits and Crackers, Sweet Biscuits.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Biscuits market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
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