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Biscuits In Ecuador
Euromonitor International, Oct 2011, Pages: 46
Consumer preferences are shifting towards healthier products. Brands like Club Social (Kraft Foods Ecuador) offer wholegrain varieties while NesFit (Nestlé de Ecuador) is trying to increase its presence and sales as the demand for healthier products grows. In biscuits, the health and wellness trend is relatively strong. The government’s child welfare programmes also support the production of healthier biscuits, especially through communication campaigns.
The Biscuits in Ecuador report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2006-2010, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2015 illustrate how the market is set to change.
Product coverage: Bread, Cakes, Hot Cereals, Pastries, RTE Cereals, Savoury Biscuits and Crackers, Sweet Biscuits.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Biscuits market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
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