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Biscuits In Germany
Euromonitor International, Nov 2011, Pages: 71
The competitive landscape in biscuits became fierce in 2011. The entry of the global player Kraft Foods and the volatility of commodity prices were the two critical issues in this regard. Kraft Foods first entered the German biscuits category at the end of 2009 with its Milka biscuits. Due to its success in chocolate confectionery, the brand Milka has high familiarity, as well as popularity amongst consumers, and therefore benefited from positive spillover effects.
The Biscuits in Germany report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2006-2010, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2015 illustrate how the market is set to change.
Product coverage: Bread, Cakes, Hot Cereals, Pastries, RTE Cereals, Savoury Biscuits and Crackers, Sweet Biscuits.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Biscuits market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
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