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Biscuits in Iran
Euromonitor International, Dec 2011, Pages: 48
In Iran, with huge per capita consumption of bread, other bakery products like biscuits and cakes are still relatively underdeveloped. Many consumers still view biscuits as a luxury item which can be easily replaced by bread. However, in recent years, key domestic manufacturers like Gorji, Minoo and Nejati Industrial Group (Anata) expanded its portfolio by introducing new good quality products at reasonable prices which played a major role in convincing new consumers to experiment with...
The Biscuits in Iran report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2006-2010, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2015 illustrate how the market is set to change.
Product coverage: Savoury Biscuits and Crackers, Sweet Biscuits.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Biscuits market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
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