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Biscuits In Japan
Euromonitor International, Jan 2012, Pages: 53
While biscuits posted marginal sales declines in both volume and value terms in 2010, the weak economic conditions are expected to result in stronger declines in 2011. Multiple disasters striking Japan during early 2011, coupled with the struggling economy, further weakened consumer confidence. This saw them cutting back on non-essential items such as biscuits, which even in 2010 were considered an affordable teatime item.
The Biscuits in Japan report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2007-2011, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2016 illustrate how the market is set to change.
Product coverage: Bread, Cakes, Hot Cereals, Pastries, RTE Cereals, Savoury Biscuits and Crackers, Sweet Biscuits.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Biscuits market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
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