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Biscuits in Mexico
Euromonitor International, Jan 2012, Pages: 66
After much discussion, in 2011 a new law was put into effect to restrict the consumption of high-calorie products in schools following reports that Mexico has one of the highest rates of childhood obesity. Although in its initial state the law forbade the sale of any product considered to be “junk food”, the lobbying of enterprises managed to approve a list of allowed products as long as they did not exceed a certain calorie level. In response, many companies simply introduced smaller versions...
The Biscuits in Mexico report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2007-2011, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2016 illustrate how the market is set to change.
Product coverage: Bread, Cakes, Hot Cereals, Pastries, RTE Cereals, Savoury Biscuits and Crackers, Sweet Biscuits.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Biscuits market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
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