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Biscuits in Romania
Euromonitor International, Dec 2011, Pages: 64
The good performance of biscuits in 2011 will be the result of the negative effects of the austerity measures on purchasing power, which has led to a change in options for consumers from more expensive chocolate confectionery to biscuits, perceived as cheaper and providing the same attributes as snacks or desserts. On the other hand, the good growth rates will be the result of the consumption of biscuits on the go or as snacks in the office. The crisis has strengthened the polarisation of...
The Biscuits in Romania report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2006-2010, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2015 illustrate how the market is set to change.
Product coverage: Savoury Biscuits and Crackers, Sweet Biscuits.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Biscuits market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
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