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Biscuits in Russia
Euromonitor International, Jan 2012, Pages: 63
The highly fragmented competitive environment in biscuits is entering a stage of consolidation as large retail chains start to develop. Looking for convenience packaging, advanced logistics and solid marketing support, large retail chains feel they can no longer tolerate small regional manufacturers. Gaining a presence in successfully developing retail chains provided brands with a solid background for sales growth. Even small companies able to cope with the demands of retailers benefited from...
The Biscuits in Russia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2007-2011, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2016 illustrate how the market is set to change.
Product coverage: Savoury Biscuits and Crackers, Sweet Biscuits.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Biscuits market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
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